How Shall I Order ? 
W HEN you order trees, evergreens and shrubs you want three things: Quality, Service and 
Price. Our Quality and Service (except for obvious local possibilities) are the equal of any 
—and well beyond all ordinary requirements. 
Price includes both List Price (cost of stock) and 
the additional cost of getting your purchase to your garden. Our List Prices are below most other 
They include packing, as a rule, but not transportation. Cost 
of transportation therefore remains the sole limiting factor and these are much lower than some 
companies for the same grades. 
people suppose. 
How to Order 
Fill in the order form and enclose 
check. Shipment is made with ex- 
press charges collected on arrival. 
You will get a prompt acknowledg- 
ment of order indicating approximate 
shipping time. 
We Like Small Orders 
But it costs money to dig one plant. 
A man must go into the field, locate 
and inspect, dig and return and 
pack—then ship the same day. Five 
can be dug at almost the same cost 
as one, therefore: 

Choose Carefully 
Never buy the wrong kind because 
a young plant of it looks nice, or 
because it’s cheap. If the right kind 
is expensive, buy it real small. Then 
you won't be disappointed when it 
grows up. 
Grow Into Specimens 
Quality is not in the age and size 
of a plant, but in its pedigree—like 
a puppy. A good plant will grow 
with very little care into a gorgeous 
priceless specimen. You can't (un- 
less an eypert) see quality for it's 
not in the part above ground. 
5 Cheaper Than 4! 
There are real bargains only if you 
order several of one size and kind 
at a time. Try to arrange with 
neighbor to share a shipment. 
Order Now—Don't Wait 
Unlike other things you buy, nursery 
stock must be ordered in advance— 
long before the right shipping time. 
Why? Because our whole year’s 
shipments come in a few months 
time and there is never enough 
help. Shipments are scheduled long 
in advance. Order now, we will 
ship at proper time later. 
What Kind Shall 
It's in the Roots 
Each transplanting makes a plant 
stronger, readier to take hold when 
finally set out. Transplanting con- 
stitutes most of the cost of a plant 
before digging. When you buy small 
plants you are really 
Buying Futures 
Not how it looks now, but how it 
will look after a few years’ growth 
is the real point. Much must be 
taken on faith — you buy largely 
upon the credit and repute of the 
nursery. 
Low Express Costs 
Freight is too slow for live trees and 
plants. Express is not expensive. 
Here is an average scale: 
1. Small sizes marked * _....... 5-10% 
2. Young Aristocrats B&B........ 10-15% 
3. Larger trees bare root......10-15% 
4. Larger evergreens B&B__..25-50% 
The % is approximate proportion of 
amount of your order the extra de- 
livery costs will come to. 
Tell Your Express Man 
Inform your Railway Express office 
you are expecting plants and have 
them phone or write you (at your 
expense) when they arrive. 
| Buy? 
Specialties 
Such complete selection as we offer 
in this Guide cannot be found in any 
one nursery in the United States. It 
requires too various soils, climates, 
skills and training. As a result not 
all parts of an order can always be 
shipped at once—though we can 
and do arrange to have it arrive 
approximately at the same time. 
Some of the items we find necessary 
or advantageous to have grown by 
specialists who grow nothing else: 
All Fruits, Perennials, Young Aristo- 
crats (p. 13) and several of the rarer 
varieties throughout the Short Guide. 
What Size Shall I Buy? 
It Pays to Plant Them Small 
The physical cost of digging and shipping large plants is very much 
The Five Grades of Stock 
1. Seedlings ("S"). Cheap and light 
but hard to grow and a long wait. 
2. Transplants ("X"). Still cheap 
and light to ship. Above 6 inches 
are large enough to grow easily. 
3. Rooted Cuttings. Fresh cuttings 
are hard to grow. Year-old, same 
as transplants. 
4. Grafts. Again, like transplants, 
but more costly, hence shipped 
“B&B” (earth ball). In small sizes 
this ball is light and express not 
expensive. 
5. Landscape Size. May be small 
as 12 inches and large as 30 feet. 
“Finished” stock. Hence, no trouble 
to grow at all, but expensive to ship 
and to plant. 
greater than for small plants. 
in value every two years. 
For this reason nursery stock about doubles 
A planting worth $1,000 can be set out two 
years earlier for $500, or four years earlier for $250, or eight years earlier 
for less than $100! 
These figures are approximate, but perfectly true, taken 
by and large, at least for stock in ordinary sizes. 
Aside from cost, consider the problem of finding labor for planting! 
Use 20-foot trees and three men take two hours to get it planted. 
man can set out a small 6 foot tree in ten minutes! 
One 
Or in evergreens with 
a heavy ball of earth, what difference if the ball is small enough to go 
into a wheel-barrow! 
safely without an earth ball! 
Or still smaller evergreens, that can be planted 
And as for the fun of the thing—wait until you’ve watched a small 
plant grow into a specimen and fill the place you pictured in your mind! 
Remember, no transplanting is needed once a tree is in its proper place, 
since transplanting is only to keep roots in condition for final transplanting. 
A little judicious pruning need not take more than ten minutes a year! 
Cost, trouble, and enjoyment all point the same way: It pays to plant 
them small! 
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