A Message of 
Importance 
to our customers and friends about 
Greening Nursery Products | 
As to integrity—an old Persian Proverb says: 
“My son, the priceless ingredient of 
every product in the market is the hon- 
orable integrity of him who makes it— 
that quality stands for true worth. 
Consider well his name before you buy.” 

No line of -human endeavor carries more of a trust of 
honor than does the nursery business—and knowing that trust 
—for ninety-five years—Greening’s Nurseries have been mix- 
ing into their products “that priceless ingredient.” We have 
labored unceasingly to make the name Greening mean. much 
in its application to Nursery Products. By close intimacy with 
the simple laws that govern an honest effort to serve as we 
would be served,we constantly strive to merit the continued pa- 
tronage of our friends and customers. 
Ninety-five years is a long time in the span of Amerisuh 
business life, and it is unusual for the ideals and pioneer sin- 
cerity of purpose to have been carried on for nearly a century, 
by one family. 
“Born in 1850—Still Growing” 
—is a slogan that is more than a “‘battle-cry” of business. It 
is a goal of attainment that involves constantly setting the 
stake ahead. 
Greening Research 
Ever alert to the trust reposed in us, Greening research is 
conducted by experts—under a merciless system of observation 
—record—and selection. 
It is our unwavering practice to eliminate that 
which may prove below the exacting standards 
that we have fixed for Greening Merchandise. 
To the vast field of new varieties and so-called novelties, we 
hold a tolerant but critical attitude. All are given fair trial, 
but it is the invariable Greening practice to hold fast only to 
those that have outstanding merit. 
You may purchase Greening Nursery Products with whe 
full confidence that Greening’s have long ago instituted knowl- 
edge for uncertainty, and that Greening Nursery Products are 
the result of years of knowing definitely what to do, and con- 
sistently doing it. 
We urge the earnest consideration of our friends, of the 
experience and record of our service. 
The GREENING NURSERY COMPANY | 
MONROE, MICHIGAN | 
