Makes Cut Flowers 
Last L-o-n-g-e-r 



THERE IS ONLY ONE FLORALIFE 
ACCEPT NO SUBSTITUTE 


If you can not purchase Floraliie in your vicinity — Order Direct 
Wi aNd HOW \F]|nspsW/9/@ LENGTHENS FLOWER LIFE 
Secuucnaearacatem me 
f 
Set 
Your garden is your precious posses- 
sion. You toil over it until your back is 
ready to break. But you love the work. 
You don't begrudge the toil nor the 
constant monetary expenditures in- 
volved. Nor do you mind ‘“‘the long, 
long nights of waiting." Still, beyond 
question, you've worked hard and 
have a sizable investment. 
Finally—at long last—the big day 
comes. The luscious blossoms burst 
into being! What beauties! So fra- 
grant! So delicately colorful! Also, so 
fragile; all too ready to wilt and to 
die soon after cutting. 
how it lives, takes nourishment and 
breathes; why cut flowers, unaided, 
can survive only a short time. 
‘| want a compound,” he explained, 
“that will kill and retard the formation 
of bacteria. It is the bacteria, found 
in all water, that kill cut flowers by 
plugging up the stems so they no 
longer can drink. | want some syn- 
thesis which will prevent bacteria from 
clogging the tiny tubes in flower stems 
—so they'll remain clear—open — free 
to drink up moisture and nourishment 
just as uncut flowers do. Think of what 
such a discovery would mean, gentle- 
men! If you can find the right com- 
bination of chemicals — harmless to 
flowers, deadly to bacteria — petals 
When you next order flowers from your florist, be would not oxidize and change color. 
But wait! The situation is well in 
hand. On that kitchen shelf stands 
your answer: A packet or a drum of 
FLORALIFE. Whisk some into water. 

Stir it. then AMEN A lower leaves ior sure to ask him to enclose a packet of FLORA- Tight buds would unfold gloriously. 
the flowers’ stems and sink the deli- LIFE. Then the flowers will last many days f 
longer, and you will not have to change the Such types as Snaps’ and Stocks would 
cate green stalks into the FLORALIFE Wwarse nowiercl ; 
-clip the stems! (Of course, it must ir tips! 
solution. be FLORALIFE and not a substitute.) _ Gpenkup leah te aietitps CU overs 
would last many days longer. Thus 
A Wise Move we would multiply the days of cheer 
Ah! You can almost hear those precious posies breathe a sigh and inspiration beautiful blossoms bring to people.” 
of relief. Sentence postponed. 5 to 10 extra days of life—thanks 
° c ! 
to FLORALIFE! 5 to 10 more days to feast your eyes upon your Finally: Success! 
handiwork. You're proud and you have a right to be. You've With the botanical assistance of the rose grower, the chemists 
done a fine job of creating beauty. And now you have a second set to work with a will to conquer. But their goal was far away. 
accomplishment to your credit: You've wisely enlisted the aid of Time passed. No perfect result had been achieved. But finally— 
FLORALIFE. Longer life for flowers; and no water changing or on one great day they'll never forget —a formula was com- 
stem clipping. . . . Congratulations! pounded that clicked! And how it clicked! The resuits were 
miraculous. A nourishing, sterilizing mixture capable of extend- 
ing flower life 5 to 10 days! Patents were granted by the U.S. 
Government, and FLORALIFE was placed on the market. 
There’s an ancient saying about the old world’s peasant 
women: “An hour of childhood, a day of youth, and a life- 
time of old age.” li reminds us of flowers. It presents a chal- 
lenge. Let’s do what we can to make it much more than a That’s what we offer you today — a patented, original com- 
day of youth for flowers—especially when the way is so simple pound — successful and respected; respected so thoroughly that 
and easy: The FLORALIFE way. famous florists and professional exhibitors depend on FLORA- 
Your urge to perpetuate flower life is a natural one. It came LIFE as much as on the water which releases its wonder-work. 
to a famous rose-grower so strongly that he began to devote all So use FLORALIFE with your home-grown blooms or with 
his time to this objective. He called in the best chemists he flowers from your florist. FLORALIFE—for buoyant beauty —more 
could find. He explained to them the structure of a flower and days of youth!... Order, in quantity, today! 
Here is a photograph of an actual 
test. On the right: roses in untreated 
water — blossoms shrunken, petals 
turned from red to a dead blue and 
dropping off. Even the stems are 
wilted. On the left: bright, crisp 
roses with all their original color 
and beauty — thanks to the FLORA- 
LIFE-treated water in which they 
stand . . . FLORALIFE not only pos- 
sesses antiseptic properties but also 
nourishment so pronounced that cut 
flowers actually grow in size! See 
what users say — on the next page. 
FLORALIFE Inc. 
JAMES SYKORA, Manager 
1433-39 S. WABASH AVE. 
CHICAGO 5, 
ILLINOIS 

