

Roses of Tomorrow 
The bright flowers are long lasting in all weather, and especially suited 
for table decoration, often keeping 8 to 10 days in water. Hybridized, 
tested and propagated in this rigorous climate of northern New York, it was 
Dr. Nicolas and Eugene S. Boerner, in the J. & P. Dept. of Plant Research, 
who early caught a vision of the need for Floribundas. European hy- 
bridists were seeking the same ends there, and their creations have been 
added in the Floribunda Parade. 
Br a ee ee ee 









In making this 
arrangement of 
Floribunda Roses, 
Pinocchio was 
used. 
Ideal for Bouquets and Arrangements 
Floribundas even grow in intriguing bouquet patterns. Gay 
and informal, their multitude of b’ooms suggests countless 
decorative uses. They are about the easiest of all flowers to ar- 
range in bouquets. The gorgeous, long-lasting sprays almost 
‘arrange’ themselves when put in a bowl or vase. Floribundas 
are also the delight of those who have made a study of the art of 
flower arranging, presenting unlimited possibilities for prize- 
winning effects in the shows. 
PINOCCHIO (Pant arent 
Pinocchio blooms so exuberantly that the word 
The Serious ‘““everblooming’’ seems inadequate. So pro- 
Shortage lific, the 20- to 24-in. plants are continuously 
of Floribunda aglow with pastel harmony. Clusters of win- 
some rich salmon buds, flushed with gold, open 
slowly to exhibition Hybrid Tea blooms in 
miniature. As the “‘sweetheart’’ flowers ge 
they gradually change to soft clear pink and ac- 
Rose Plants 
Because of wartime short- 
ages and acreage devoted to 
food production, it is im- 














ossible. to supply alls va- uire deeper pink edges. When the last flowers : 
Heiss this eee p. 19). o a aes fish the first buds are opening on DONALD % 
Order early! To avoid dis- other shoots, bringing new interest daily. Un- PRIOR 
appointment, if any variety rivaled for boutonnieres. Long lasting both on & ne E 
yeu ee is Mono si ay the bushand in water. Exotic fruity fragrance. NEREIEN RIM INES SE = 
sic pee ie i Dedeeretites Rich dark green foliage, unusually disease-resist- Immense clusters of graceful, bril- Color... .. .sparkling red like a 
ant. Pinocchio is widely used by leading florists Tidnt red flowers mate cheerne Fare ees 
for unusual corsages and bouquets. bunda unceasingly spectacular and Blooms. .. . .8-petaled,3in.diam. 
$1.25 each; 3 for $3.15 colorful. Sturdy and vigorous—  ©ténuous. . large bursts of bloom 
never out of bloom. Donald Prior very frequently 
Use Floribundas to supply compel- has a unique habit of sending out throughout (esas 
son—never without 
Ete cor oll season sarc rely individual flowers all over the bush 
> 
7 doorstep and accent plantings. HeretinloumNewatk v > J Morena 
Page Floribundas are very effective in gardens, Floribundas making the entire plant doubly in- Plant... .. .30-36in. tall. Ample. 
16 & mass plantings, both for garden dis- he created are planted teresting. Be sure to include both dare foli 
| 4 play and plenty of blooms in fine around the Sun-Dial ‘ ark green foliage. 
| 4 sprays for cutting. Memorial to Dr. J. Donald and Betty Prior. Fragrance.. Damask perfume. 
J Lbs this coadeasios $1. each; 3 for $2.50; 12 for $10.; 25 for $18.75 
and his Roses. 



In the garden below, the love y white 
Snowbank forms a border along the 
grass path, effectively frames the 
bed of Hybrid Tea Roses opposite. 





Floribunda Roses set off ever- 
greens, retain color in borders 
otherwise drab after flowering 
shrubs are done. 



