THE JOSEPH F. MARTIN COMPANY 
Growers of Fine Perennials 
PAINESVILLE, OHIO 
IT’S GOING TO BE A GREAT DAY!!! 
When a softly enveloping sun once again raises the humming melody of 
wintry days to the full bright symphony of a spring attune to the tempo 
of peace. 
BUT WHAT OF TODAY? 
We must keep faith with the grand horticultural pursuit that is our calling 
_ . . we must serve, to the best extent of our facilities, the citizenry that 
needs the product of our effort to assist their hope ... too, we must 
sincerely preserve the wholesome identity of our enterprises. 
AT THE JOSEPH F. MARTIN CO. 
We have worked tirelessly to produce a nicely rounded list of the better 
hardy plant items for distribution this spring. Emphasis has been on two 
points — to prepare good quantities of varieties of the highest utility and 
desirability and to maintain the highest standard of quality in these. 
Examine our list carefully for the literally dozens of items — the best in 
Asters, Chrysanthemums, Buddleias, and countless other favorites — that 
will fit your operations with generous profit possibilities. 
THANKS, GOOD FRIENDS 
For your substantial patronage and your fine and considerate attitude. We 
look forward to this new season filled with the anticipation of hearing from 
you again as we have been privileged in the past. You have our assurance 
that, despite the discrepancies that must occur during these times, we will 
always be working to the complete extent of our facilities to serve you well 
and loyally. 
Cordially, 
THE JOSEPH F. MARTIN COMPANY 
A SPECIAL CASH DISCOUNT! 
In effect, a cash discount is a profit on investment even before the mer- 
chandise is received, and we are glad to tender the advantage to you. For 
your cash consideration, take 
3 % 
ON ALL ORDERS OF $10.00 OR MORE 
