ne ASSOCIATED BULB GROWERS OF HOLLAND 
41 EAST 42nd STREET | 
NEW YORK 17, N. Y. 
September 16, 1946 
American Bulb Co., 
Mr. Abe Miller, 
Chicago, III. 
Dear Mr. Miller: 
Please excuse the delay in replying to your request for information about our advertising schedule and 
radio programs, but I had been waiting for some further information from the agency in order to make this 
letter as complete as possible. 
For your information our consumer ads will appear in the following publications in the issues below: 
Saturday Evening Post September 28 Collier’s October 5 
October 26 November 2 
American Magazine October Sunset October 
November November 
Good Housekeeping October American Home — October 
Better Homes & Gardens November House Beautiful | October 
House & Garden October Flower Grower October 
November 
As to radio programs in the Mid-Western section, they will be timed for the first two weeks in October as 
a concentrated effort to stress the theme “Plant Holland Bulbs Now’. Two or three stations will be used in 
the cities of Detroit, Michigan, Chicago, Illinois, Cleveland, Ohio and in the East, Buffalo, N. Y. and Phila- 
delphia, Pennsylvania. The plan is to use 20 spots per week and as soon as a definite schedule of radio stations 
and their time is available, I shall be glad to supply that additional information. 
With kindest regards, I remain 
Yours sincerely, 
MARGARET HERBST. 
