5. THE MOTHER’S DAY CROP (MAY 11, 1947) 
TULIPS Lae ee 
Darwin Campfire. Scarlet ............c.cccceeeeee $57.50 $47.50 
Darwin Farncombe Sanders. Scarlet.......... DTD 0 47.50 
Darwin Charles Needham. Vermillion........ 62.50 Bye 5h8) 
Darwin Insurpassable. Lavender ................ 60.00 50.00 
Darwin Glacier. White ........0..00.....ceccceeeeees 62.50 52.50 
Darwin Niphetos. Sulphur yellow................ 57.50 47.50 
Cottage Mrs. John T. Scheepers. Yellow.... 62.50 52.50 
Cottage Rosabella. Pale rose...................... 62.50 32.00 
HOLLAND GROWN IRIS 
These Iris bulbs must be inspected upon arrival in New York 
City. While we believe they will pass this government inspection, 
orders are accepted subject to our ability to ship them at that time. 
Wedgewood—8/9-9/10-10 up I mperator—6/7-7/8-8/9 
White Excelsior—6/7-7/8-8/9 Yellow Queen—5/6-6/7-7/8 
PRICES LATER 
In addition to the foregoing Bulbs we can furnish al- 
most any other variety that is imported from Holland. 
Send us a list of your needs; we will send you our ack- 
nowledgment with prices quoted as soon as these prices are 
established. 
DRY BULBS FOR RETAIL SALES 
Prior to the war, the average amateur gardener in a small town 
could only buy bulbs of inferior quality from mail order houses or, 
at best, share some varieties of bulbs suitable only for commercial 
forcing with his local florist. 
It is our belief that with the proper use of colored plates, full 
cultural directions, and the supply of a good honest grade of bulbs 
suitable for garden purposes, this field has unlimited possibilities 
for the retailer. 
The name of a variety with the exception of a descriptive name 
like ‘“White Giant’’ or a popular name like ‘’Spring Glory’’ means 
little or nothing to the average amateur or florist, but the name 
“’Ball’’ stands for quality. It is our contention that the name 
““Ball’’ should be capitalized in the promotion of the sale of dry 
bulbs. ‘‘Ball’s Seeds’’ deservedly have a worldwide reputation, 
why not ‘’Ball’s Bulbs’’. 
Rather than use the name ‘’Charles Needham’’ for a red tulip 
or the name ‘’Le Notre” for a pink one, George J. Ball, Inc. offers 
“’Ball’s Royal Park’” Brand Giant Long Stemmed Tulips in the 
following 8 colors: Brilliant Red, Shell Pink, Deep Rose, Ox-blood 
Red, Warm Orange, Golden Yellow, Royal Purple, Pure White. 
In order to help promote the sale of ‘’Ball’s Royal Park’’ Brand 
Spring Flowering bulbs, we will supply-with each order free of 
charge: 
1 large poster, approximately 36x24” featuring Holland bulbs 
and 15 colored plates, approximately 4x5‘’ showing each _ indi- 
vidual variety. (See photo above.) 
For over the counter sales we offer 2 units: 
Unit A consisting of 2 cases containing 
Case | 
2000 ‘‘Ball’s Royal Park’’ Brand Tulips in 8 varieties. 
250 Brilliant Red 250 Warm Orange 
250 Shell Pink 250 Golden Yellow 
250 Deep Rose 250 Royal Purple 
250 Ox-blood Red 250 Pure White 
250 “‘Ball’s Royal Park’’ Brand Hyacinths 
50 Shell Pink 50 Sky Blue 
50 Pure White 50 Royal Purple 
50 Coral Red 
500 ‘’Ball’s Royal Park’ Brand old fashioned Crocus 
100 Pure White 
100 Bishop’s Purple 100 Golden Yellow 
100 Sweet Lavender 100 Striped Delft Blue 
250 “Ball’s Royal Park’’ Brand sweet scented Grape Hyacinths. 
Case 2 
200 ‘Ball’s Royal Park’’ Brand Golden Trumpet Daffodils 
200 ‘’Ball’s Royal Park’ Brand Giant Narcissi 
200 “'Ball’s Royal Park’’ Brand sweet scented Poet’s Narcissi 
The price of the above Unit “’A’’ consisting of 2 cases (3600 
bulbs), F.0.B. Chicago or New York City, is $150.00. 
a 

Tc help your bulb sales, this colored 24x36” poster together with 15 
colored plates 4x5” will be sent free with each unit order listed below. 
Unit B 
1000 
consisting of 1 case, containing 
“Ball’s Royal Park’’ Brand Tulips in 8 varieties: 125 
of each. 
“Ball’s Royal 
25 of each. 
“Ball’s Royal Park’’ Brand old fashioned» Crocus in 5 
varieties: 100 of each. 
“Ball's Royal Park’’ Brand sweet scented Grape Hyacinths. 
“Ball’s Royal Park’’ Brand Golden Trumpet Daffodils. 
“Ball’s Royal Park’’ Brand Giant Narcissi. 
“Ball’s Royal Park’’ Brand sweet scented Poet’s Narcissi. 
125 Park’’ Brand Hyacinths in 5 varieties: 
500 
250 
100 
100 
100 
The price of the above Unit ’’B’’ consisting of one case contain 
ing 2175 bulbs, F.O.B. Chicago or New York City, is $80.00. 
The proportion of varieties in the above collections is based 
upon the experience of several retail seed stores who have sold 
bulbs for many years. 
As an illustration of the sales possibilities of spring flowering 
bulbs for small town florists, it may be of interest to relate the 
experience of a seed store in a New York community of some) 
3000 people. 
This dealer does a nice business in cut flowers which is supple- 
mented in the spring with the sale of seeds and in the fall with 
bulbs. In his store, he displays the bulbs in four quart “’straw- 
berry’ baskets, each basket showing a colored picture of the 
variety and a small white label stating the price per dozen and 
per hundred. These baskets are arranged on a low table in five 
tiers with a background of the large poster, ‘‘Buy Your Bulbs 
Here.”’ 
From the middle of September until the end of November 
1945, this dealer’s bulb sales amounted to over $2000 which 
would be the equivalent of seven units A. 
He attributes his success to several factors, mainly: 
a. Colored pictures and posters. People like to see whet 
they are buying. 
b. Quality merchandise. Only quality can demand a good 
price, and moreover, people are getting tired of poor re- 
sults with chain store bulbs packed in attractive con- 
tainers but lacking quality. 
Bulbs true to color description. 
d. Start the display, and at the same time the sales, as 
early as possible. Not later than September 15. 
e. Cultural directions given verbally by a trained horticul- 
turist, the florist. 
o 
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