THE PICTURES on the inside cov- 
er pages at front and back of this 
Catalog are indicative of the wide 
variety of merchandise to be 
found in our amazing store at Cali- 
fornia Flowerland. 
The identical items shown may 
not always be available, but we 
always have comparable pieces, 
antique and modern. 
From all parts of the world, vis- 
itors are attracted by PAUL J. 
HOWARD'S CALIFORNIA 
FLOWERLAND, and its wonderful 
store, filled with things of great 
beauty and set amid great flower 
fields, rivalling the most beautiful 
gardens in the world. It is the 
place to obtain for your garden 
the very finest in trees, shrubs, 
plants, bulbs and seeds, garden 
tools and all gardening requisites. 

LUSTRES and CLARA CLEMENS DAHLIA. (Below). This antique English 
Lustre is typical of the rare and choice antiques which grace our 
shelves. We welcome your visit and invite you to browse in our beau- 
tiful store. You may discover just the treasure you have searched for, 
here at California Flowerland. 




ABOVE—left to right— 
SOME OF OUR FINEST MODERN CERA- 
MICS have been produced by the Portu- 
guese. Delicate modeling and high glaze 
places it high among the world’s ceramics. 
Our Demi-tasse Collection is famous, and 
varied enough to suit every taste. 
“COUNTRY FARE.” Handsome and prac- 
tical ovenproof-ware that sets a bold 
and unusual table. In deep brown, lined 
with sage green. 
OUR COLLECTION OF OLD PLATES 
and pitchers is extensive, and represents 
the finest wares of many countries. 
BELOW—left to right— 
AT PAUL J. HOWARD’‘S one may find 
the treasures of the garden combined with 
the treasures of the home. Visit our 
unique showroom today. It will give a 
lift to your decorating ideas. 
MODERN CERAMICS, made in California. 
From Laguna Beach comes this hand 
decorated and useful ware. 
BAVARIAN FIGURINES and BRISTOL 
GLASS make a charming combination in 
our display cases. And be sure to see 
our Fuchsia display next summer! 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
11700 National Boulevard e Los Angeles 34, Calif. 
TELEPHONES 
AShley 4-2951 
ARizona 3-117] 
4-2755 
Los Angeles 
West Los Angeles... 
Santa Monica 


