ANNUAL EVENT OF IMPORTANCE 
TO ALL ROSE-LOVERS 
HE traditional Festival of Roses is held annually in June 
at Newark, New York . . . the Rose Capital of America... 
when hundreds of thousands of Roses in the J. & P. gardens 
are at their height of bloom. Rose-lovers from all over America 
come here to enjoy the lavish display of beauty and to get a 
preview of the new Modern Roses being tested by the J. & P. 
Department of Plant Research. Throngs of amateur gardeners 
ate joined by eminent horticulturists, garden clubs, writers, 
radio stars and others in visiting the display gardens which 
contain more than 3000 different varieties of Roses. 
Interesting Program for This Year 
Come and help us make this . . . the first peacetime Festival 
in several years . . . more inspiring and more educational than 
ever before. A few of the activities will include tours through 
the J. & P. test gardens, radio broadcasts by many of your favor- 
ite stars, the crowning of the Rose Queen, the Moonlight & 
Roses Dance, the Kiddies Parade and a demonstration of Rose 
atrangements by visiting experts. To you who love Roses, we 
promise that the Festival from June 15th to July 5th will be a 
memorable occasion and we cordially invite you to join us. 

Unusual costumes, beautiful floats, and a gay holiday 
Sbirit marked the Kiddies Parade at the 1945 
Festival as throngs lined the streets of Newark, N. Y 
to see the children honor the Queen of Flowers. Zz oo, 
{left} Georgianna Parks, 1945 Rose Queen, photo- “he G. & -. age wraugement Chkinte 




graphed with her attendants in the J. & P. garden. 
ACTUAL 
DEMONSTRATIONS 
BY EXPERTS 
The wonderful’ possi- 
bilities for lovely ar- 
rangements of Modern 
Roses were demon- 
strated by famous art- 
ists in flower arranging 
who came to the Rose 
Festival last June. 
Several well-known 
radio personalities 
from many parts of 
the country broad- 
cast to their regular 
listeners at home 
from the J. & P. test 
gardens. 

Some activities 
at last year’s 
Festival, 











The three illustrations 
shown here are but a 
few of the many lovely 
Rose arrangements 
made by members of 
the Detroit Garden 
Club, who were the 
guests of J. & P. 


{Above} Helen Joyce, WLS, 
Chicago, interviewing Fre 
Morely, Associate Editor of 
Life Magazine and Eric 
Schaul, Life photographer. 
{Right} Ione McNay, WSYR, 
Syracuse,’ interviews C, H. 
Perkins, president of J. & P: 











Above} Connie Stackpole, 
(NAC, Boston, interviewing 
E.S. Boerner, J. & P. Director 
of Plant Research, in the test 
garden where he conducts his 
experiments in the develop- 
ment of Modern Roses. 


{Above} Flambeau, with pul- 
monaria and barberry foliage 
in turquoise pottery on black 
base, arranged by Mrs. C. W. 
Naas. 






pea Tuvitatiou 
All of the Roses shown in this 
catalog, plus hundreds of other va- 
rieties including many which ate 
still being tested, are on display 
{Left} Lady Mandeville, in 
copper bowl on a burl plaque, 
arranged by Miss Clara Snow. 






in our gardens at Newark. Come co dee aes Mn Ee 
to the Festival this June and see for Knoblock. 




yourself the beauty that can be 
yours by planting J. & P. Modern 
Roses and Perennials. 


Ruth Mosher Place, 
Garden Editor of the 
Detroit News, came to 
Newark with the flower 
arrangers from the 
Detroit Garden Club 
and wrote of their activ- 
ities for friends and 
neighbors in Detroit. 
Newark is on the main line of the 
New York Central R.R. between 
Rochester and Syracuse. Easy to 
reach by rail or plane. By car it is 
a pleasant drive over excellent 
highways from any direction. Let 
a trip to the Festival of Roses this 
June be an outing for the entire 
family. 








©}. #P. co. © 3.8 P00. 
JACKSON & PERKINS CO, 
