The Man Behind Elmohr 
The following appears in August, 1945, Bulletin No. 98, published by the American Iris Society. 
Written by Editor, F. W. Cassebeer, under the above title. 
“Much of the credit for the rapid rise to fame 
of Dr. P. A. Loomis’ sensational hybrid Iris, 
ELMOHR, this year’s Dyke’s Medal Winner, 
belongs to its introducer, J. D. Long of Boulder, 
Colorado. The robustness of temperament that 
has helped to make the Iris so popular has a 
_ counterpart in the personality of the man. 
<“ * * * After its introduction, ELMOHR 
quickly achieved recognition, winning an A.M. 
in 1944, and its crowning achievement, the 
Dykes, in 1945. In brief, it received the high- 
est honor in the shortest space of time from 
the date of introduction under the A. I. S. Pol- 
icy of Awards. 
“ * * * HLMOHR’S introducer insists that no 
magic formula is responsible for its success; 
rather, he attributes its acclaim to three es- 
sentials; a variety of unusual merit; a generous 
expenditure for its promotion through adver- 
tising in type and pictures; and liberal distribu- 
tion of rhizomes all over the country so that it 
could be seen in bloom by as many Iris lovers 
as possible. From then on out, it was on its own 
—a perfect example of the beneficial effect of 
salutary neglect. . 


J.D. Long ‘‘hisself’’ 
“J. D. further says that Elmohr is a fast propagator and that his current aim is mass 
production in order to bring its price within the reach of every Iris fan as soon as possible.”’ 

“J. D.’’ in one of las six iris fields at Boulder, Colorado 


Our Iris go to every state. 
Reports Come Back, “Theyre blooming GREAT!” 

The falls of WABASH, edged with white, make this an Iris of delight. e 31 
