HE American Rhododendron is an ever- 
green, holding its large dark green 
leaves the year around. It is also a 
flowering plant. During its bloom period it is 
covered with large showy flowers. The Rho- 
dodendron is the only hardy plant in the 
United States that combines these two attributes 
—it is the only flowering evergreen. 
The best known of the American Rhododen- 
drons is the Rosebay Rhododendron, pictured 
above. We have all seen it growing in the 
mountains of the Eastern United States and 
have admired it as it. framed some mountain 
stream or carpeted the side of some woody glen. 
At all times it is a glory to behold, but a sight 
of it during its month of bloom convinces one 
that it is indeed America’s most beautiful na- 
tive plant. More outstanding still is the fact 
that this same plant will bring its beauty to 
your home planting and thrive under its 
changed conditions. 


In addition to the Rosebay, the Eastern 
United States boasts four other native Rhodo- 
dendrons, which are just as meritorious but un- 
fortunately not as well known. They are the 
Catawaba Rhododendron, Pink Carolina Rho- 
dodendron, White Carolina Rhododendron, and 
the Piedmont Rhododendron. All are fully 
described in this catalog. 
The Rhododendron also has many outstand- 
ing relatives, among then the well known 
Mountain Laurel, the Azaleas, Pieris, Leuco- 
thoe, Leiophyllum, and the Blueberry. 
Rhododendrons have for many years adorned 
the homes and public buildings of this country 
and Europe. Today, more than ever, they are 
being planted to create outstanding and dis- 
tinctive landscape effects. For naturalistic 
treatments and woodland planting the Rhodo- 
dendrons and their relatives are indispensable. 
We present in the following pages the Rhodo- 
dendron for your approval. 
