OLDS’ SEED OATS 
VICLAND 
The New Sensational 
ee eral Smid Rasiteoe 
Record-Breahing Oat 

1 

A Sheaf of Vicland Oats. Note the heavy heads. 
‘“‘No More 
Bad Oat 
Years’”’ 

A field of foundation stock of Vicland Oat on the University of Wi oe 
Hill Farm at Madison. yh isconsin 
VICLAND AVERAGES 50% INCREASE IN YIELD 
We are discarding all other varieties of oats as there is only one varie y oO w t ] 
E : it y a 2 J ¥y t gro and hat 1s 
V icland, W ith the record the Vicland has made you are W asting time, mone yi - 
. any other oat. 7, 5 ’ O Jy; and land by SOW 
Vicland Oat is a new high-yielding, disease resistant variety first distributed Ji i 
Agriculture Experiment Station in 1941, It is a cross of Vivien a South one 
Richland, an Iowa_variety of Russian origin, The cross was made at the Arlington Experimental 
Farm, Arlington, Virginia, in 1930, Thirty-three selections from progenies of this cross were 
sent to Wisconsin in 1935 for further evaluation and selection. Tests in Wisconsin for resistance 
to rust and smut and for yield and quality cover a period of nine years. The most promising 
selection was named Vicland in 1940. The good qualities of the two parents were thus combined 
into a new variety. Vicland was aoe ree to our northern growing conditions, while Victoria 
was resistant to leaf-rust and smut. The result was a better yielding variety than either of its 
parents. Since it was released in 1941, when it sold for as high as $5.00 per bushel, its popu- 
larity has so increased that over one-half of the total acreage of oats in Wisconsin production in 
1943 was Vicland. Yield tests in Madison began in 1936, During the eight-year tests Vicland 
ranged from 45.3 bushels per acre (in the hot year, 1936), to 95.4 bushels per acre in 1938. The 
average yield was 69.8 bushels per acre. During the same years in the same test, States Pride 
which was our heaviest yielding oat until the introduction of Vicland, ranged from 34,1 bushels 
to 71.3 bushels or an average of 49.7 bushels per acre. The difference in the eight-year test is 
about 40 per cent in favor of Vicland over States Pride, The increase was much greater when 
compared with the older varieties of oats or a year when smut and rust were heavy. Reports 
of yields of over 100 bushels per acre are not uncommon. Vicland is an early 
yellow, short straw variety and on fertile soil the straw will attain a good height, 
TREAT ALL SEED GRAIN WITH 
NEW IMPROVED CERESAN 
All seed grain, including resistant varieties such as Vicland 
Oats, should be treated with New Improved Ceresan for maxi- 
mum yields, For healthier and better stands treat all grain 
with New Improved Ceresan. 
It is a dry treatment which effectively kills certain seed- 
borne grain diseases by both contact and vapor. Recommended 
by most experiment stations. Inexpensive—one pound treats 
82 bushels of seed grain and frequently increases yields. Use 
New Improved Ceresan on— 
Barley—Usually controls seed-borne stripe, covered and 
black (not brown) loose smuts, and reduces seedling blight 
and root-rot. : 
Oats—Generally controls loose and covered smuts and re- 
duces seedling blight and root-rot. 
Wheat—Usually controls seed-borne bunt or stinking smut, 
but not loose smut. It reduces seedling blight and root-rot 
losses; also smut dockage. 
Rye—Generally effective against scab seedling blight, stem 
smut and stinking smut. 
Sorghums—Checks loose and covered kernel smuts, 
Flax—Reduces damping-off and seed decay; helps secure 
good stands. 
Peas—Generally checks certain root-rots and seed rotting, 
helps insure good stands. One pound treats 16 bushels. 
Prices: 4-0z. can (treats 8 bu.), 30c; 1 lb., 80c; 4 lbs., 
$2.70, postpaid. By freight or express f.o.b. Madison: 25 
1a $15.00; 100 Ibs., $55.00. Sizes and prices subject to 
change. 
*Ceresan 
“Treated 
SO Baste 

New Improved ‘‘Ceresan’’ seed treatment made this profit- 
able yield difference on wheat—6.9 bushels more per acre. 
but on soils low in fertility, we do not recommend it as the straw is likely to be 
too short to cut with a binder. Kernels are medium in size and well filled 
with light or no awns, often running 36 pounds or more per bushel from the 
thresher. It goes through a long dormancy period after harvest and will stand in 
the shock for a long period without germinating. This is a distinct advantage in 
rainy weather. For maximum yield we recommend sowing early on a firm but 
fairly rough seed bed at the rate of two bushels per acre. One hundred and fifty 
to two hundred pounds of 0-20-10 fertilizer is recommended for best results. 
Harvesting with a combine should be delayed until straw is yellow and the grain 
fully ripe. Vicland straw remains green longer than the older varieties and it is 
well to be sure grain is fully ripe by waiting an additional three or four days 
before combining. ' 
Prices, Certified Wisconsin W Brand, First Generation, by freight or express 
f. o. b. Madison: Bu., $2.25, not sealed; 3 bu. sealed bags, $6.75; 5 bags (15 bu.) 
or more, $6.60 per bag. Sacked in new bags which are free. Less than 3 bu. or a 
proken lot will be sent in unsealed bags, 
VICLAND OATS FROM CERTIFIED STOCK : 
Growers who are interested in buying large quantities of seed oats and do not 
want to pay the premium for Certified Stock will find our Standard Stock grown 
from Certified seed excellent. We sell tremendous quantities of this stock each year. 
Prices, Standard Seed, grown from Certified Stock, by freight: Pk., 55c; bu., 
$1.70; 10 bu. or more, $1.65 per bu. Packed in used bags which are free. 


A field of shocked Vicland oats. 
== 6 
(Courtesy Wisconsin College of Agriculture.) 
