

Pres enting Ou ohn bnnual ‘Catalog 
FOR MANY YEARS the Rocky Ford district has been the principal source of 
supply for the cantaloupe seed of the entire country. The name “Rocky Ford” 
has become world famous in its connection with cantaloupes, and the entire 
country has come to look to Rocky Ford for its quality cantaloupe seed. ¥ 
We have been associated with this cantaloupe breeding and production 
work since 1909. We have developed and introduced many of the leading com- 
mercial varieties and have been producing seed for the critical buyer during 
that time. 
Any business, whose customers have made successful, has a job to do. Its 
job is to apply all its experience, resources, and knowledge to the best interests 
of those customers. This is done by offering products of the highest possible 
quality at a fair price. This we have tried to do. We have attempted at all times 
to give full value in quality seed to our customers. We have always expended 
our best efforts to see that only pure seed of the finest quality is shipped out 
under our name, 
The success of our efforts is attested by the re-orders for seed that we receive 
each season. These re-orders certify that our seed has given satisfaction. Four 
out of every five of our customers re-order their seed from us year after year. 
This fine record is possible only because our seed reproduce exactly as de- 
scribed and our customers know that the crop will be as fine as it is possible for 
good seed to produce. 
Good seed is not grown haphazardly. Years of experience, extreme care 
and hard work are necessary. The annual process of planting and harvesting 
will not, by itself, produce quality seed. This process must have skilled hands 
and trained minds to direct it. Specialization is one of the keys to success in 
such technical work. Specialization gives the years of experience that are 
necessary to produce the kind of seed you will want to plant. For 36 years we 
have been building up a fund of experience and knowledge of cantaloupes. 
All that experience and knowledge has been concentrated in the seed that 
we offer to you. 
Each year we are continuing the work of breeding and selection necessary 
for better cantaloupe varieties. We offer some new ones this season and we 
offer, too, improved selections of older varieties. The descriptions of these 
varieties that appear on the following pages are as accurate as we can make 
them. Among these varieties we are sure you can find one or more that will 
meet your requirements. When you order seed of that variety, we will assure 
you that the seed we send will be as fine as it is possible for us to produce. 
The past season has been a trying one for the production of cantaloupe seed. 
Unusual weather conditions caused the loss of some seed fields, and as a result, 
there will not be as much seed available this season as is usually offered. 
Because of this shortage we suggest that orders be sent as early as possible: to 
guard against disappointment in securing the necessary stocks. As in all past 
seasons we have hand-cut our seed, making careful selections to insure the 
quality of the stocks saved. So while the quantity of seed may not be as large 
as usual we can offer stock of the same high quality as is always secured from 
our Association. 
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