Schell’s Golden Heart Endive 
ENDIVE 
Sow seed in early spring, then again in June or July for late 
crop. Tie up the leaves for 2 weeks with soft twine or raffia to 
blanch them before using or selling. One ounce will sow a row 
about 200 feet long; 4 lbs. for an acre. (90 days to table use.) 
Cos-Type Batavian. Broad leaf, upright growth, folding in at 
the top like a Cos lettuce. Hearts full, well blanched. Given 
Honorable Mention in All-America Selections. Pkt. 10 cts.; 
oz. 30 cts.; 14lb. 85 cts.; lb. $2.50. 
Schell’s Golden Heare. ™*. 2tandest of, all the 
curled varieties. Plants are 
larger than other sorts, the leaves very beautifully fringed, and 
their stems broad. The ‘“‘hearts”’ blanch to a rich golden yellow, 
blending out to pure white. Pkt. 10 cts.; oz. 30 cts.; 14Ib. 
85 cts.; Ib. $2.25. 
Green Curled. A fine, very curly variety with center blanch- 
Tees creamy white. Pkt. 10 cts.; oz. 30 cts.; 4lb. 75 cts.; 
. $2. 
White Curled. Extremely curly leaves of a very light green, 
blanching to white in the center. Pkt. 10 cts.; oz. 30 cts.; 
Yb. 75 cts.; lb. $2. 
Fullheart Batavian (Escarolle). Large, broad, plain dark 
green leaves, curled only slightly on the edges and blanching 
to beautiful yellow. Pkt.10 cts.; 0z.30 cts.; 4lb.75 cts.; Ib. $2. 
, Entirely new type of 
New Deep Heart Fringed. Entirely new tyne of 
heart Batavian and Green Curled but more upright in growth 
than either, never flat on the ground. Rich green, deeply fringed 
leaves and well filled with hearts of creamy yellow. Pkt. 10 cts.g 
oz. 30 cts.; 14Ib. 85 cts.; Ib. $2.25. 
SWISS CHARD (Sriach Beet 
or Leaf Beet 
One ounce sows 50 feet of row; 70 lbs. an acre. 
SWISS CHARD is one of the finest foods you can grow. It 
is the “number one’’ of all the green leafy foods. It keeps giving 
you a continuous supply from spring until frost. Keep cutting 
from 2 to 3 inches above the ground and new leaves will con- 
tinue to grow up_ It is cooked and served like spinach but has 
its own distinct flavor and is richin Vitamin A. Be sure to plant 
a row or two. Good for canning, too. The midrib is also fine 
when prepared like asparagus. 55 days to table use. 
LUCULLUS (Light Green). Pkt. 10 cts.; oz. 25 cts.; Mlb. 
75 cts.; lb. $2. 
DARK GREEN-LEAVED or FORDHOOK GIANT. Same 
as above, except leaves are dark green. Price the same. 
CAULIFLOWER 
One ounce will produce about 3,000 plants 
Start seed indoors in February or March; outside 
in April or May. Plants from seed sown are ready 
to set out in about 30 days; from then until headed 
52 to 65 or 80 days for early and late varieties. We 
sincerely believe that there is no better quality any- 
where than the following three varieties. 
Schell’s Special-Stock Extra-Early Snowball. 
Our special stock of this popular variety is un- 
equaled. Plants are erect with ample foliage to 
cover the heads. Ready in 52 days from setting 
out plants. Large heads. Pkt. 25 cts.; oz. $1; 
Yyoz. $1.75; oz. $3; Wb. $8; lb. $30. 
Schell’s Large Early Snowball. Beautiful large 
snow-white heads on upright plants with leaves 
tall, white; inner leaves twirl and cover the heads 
well. 65 days from plants to heads. Pkt. 25 cts.; 
Yoz. $1; Moz. $1.75; oz. $3; Wlb. $8; lb. $30. 
Dry Weather. It grows tall and has proved to be 
able to withstand hot, dry weather, producing 
large, white heads in spite of lacking the moisture 
required by other varieties. Pkt. 25 cts.; 4oz. $1; 
Yyoz. $1.75; oz. $3; lb. $8; lb. $30. 
Schell’s Black Beauty Eggplant. Our ‘‘jet-black strain” 


EGGPLANT  nienes;"s,000 plants per acre 
(75 days to table use) 
The fruits are large, jet-black, of fine 
Black Beauty. shape. Our strain of Black Beauty is 
bred to a jet-black (this picture does not do it justice). Garden- 
ers refer to our special stock of Black Beauty as ‘‘Schell’s Jet- 
Black Strain.”’ They get a premium of 50 cts. to 75 cts. per basket 
more for ours. Try our Black Beauty this year. They ripen 
early. Pkt. 10 cts.; 120z. 40 cts.; oz. 75 cts.; 141b. $2; Ib. $7. 
New York Improved Spineless. Color purplish black. Pkt. 
10 cts.; oz. 35 cts.; oz. 60 cts.; Ylb. $1.75; lb. $6.50. 
Schell’s Black Egyptian. The earliest Eggplant. A heavy 
yielder, shaped like a cucumber. Skin smooth and _ black. 
Pkt. 10 cts.; Moz. 35 cts.; oz. 60 cts.; 4b. $1.75; lb. $6.50. 
Fort Myers Market. Very productive, high bush variety. 
Fruits 9 to 10 inches long, 54% to 6 4 inches in diameter. Deep 
purple-black, Pkt. 10 cts.; oz. 60 cts.; 14lb. $1.75; lb. $6. 



Swiss Chard, Lucullus 
Schell’s Special-Stock Extra-Early Snowball Cauliflower, beautiful, big, 
snow-white uniformly perfect heads, a, quality strain that will satisfy the 
most critical gardener. 
16 
