EGARDLESS of how modern and well-kept your greenhouses may be; regard- 
less of the new benches you may have; in spite of the skilled workers you 
may employ, and the efficient organigation you may have; irrespective of 
your own progressiveness, your knowledge of business management, your under- 
standing of markets and marketing . . . all of these ‘things are vain and futile 
unless you have quality plants of the right varieties which will produce the crops 
to provide revenue which will yield a profit on your labor and investment. Your 
plants are basic. 
So often we see greenhouse operators invest thousands of dollars painting their 
greenhouses, and considering it a good investment; spending large sums to intall 
improved heating systems; expending hundreds of dollars building concrete 
benches; not hesitating to purchase expensive fertilizers or sprays ... yet buying 
their carnation plants, the fundamental things which make all of the others possi- 
ble, wherever they can be picked up the cheapest, with little regard for quality 
or varieties. 
This sounds ridiculous as you stop to consider it, does it not? Yet this is an 
all-too-common practice. As a carnation grower, you just can’t afford to buy 
any plants except the very best that are available. To do otherwise is absurd, 
and is inviting disaster. 
It is logical to assume that a specialist in carnation cuttings, a grower who 
devotes nearly 100,000 plants to the production of cuttings, who roots over a 
million and a half cuttings a season, and who ships cuttings to growers all over 
the world, would be the best possible source of supply. His experience means 
dividends on your investment. His pride in the quality of his product and his 
service means greater satisfaction to you and greater returns from your plants. 
His acquaintance with present day varieties and the experiences of thousands of 
growers all over’the country enables him to assist you in selecting the best vari- 
eties and in meeting your growing problems. 
More than with anything else pertaining to your business, it is vital that you 
invest your money wisely when buying your plants. 
