To Our Customers: 
The post-war era about which we have 
talked for almost five years is now upon 
us. This era is bringing fundamental 
changes to the South that will affect the 
Southern farmer. Industry is looking 
Southward. The trend is toward a balanc- 
ing of agriculture with industry. This is 
sound economy but it can create many 
headaches for the farmer unless he real- 
izes, analyzes and solves the problems 
created by expanded industry. 
Substantial quantities of the labor that 
has been available for farm use will seek 
the higher wages offered by industry, 
thereby reducing the amount of labor 
available for farm work. In order to use 
less labor more efficiently, and be in posi- 
tion to pay a fair wage, we must mechan- 
ize. In turn, if our labor and equipment 
are to produce maximum returns, we 
must go to a more diversified program of 
farming. The trend toward diversification 
that started in 1933 must be accelerated. 
Small grains that have: earned their 
place in diversified Southern agriculture 
are ideally suited for complete mechani- 
zation. As work stock is replaced by me- 
chanical equipment, we will have oppor- 
tunity to expand our programs of dairy 
cattle, beef cattle and poultry. Not only is 
this good farming but it provides a mar- 
ket for the grain consumed formerly by 
the work stock. Such a program lends 
itself to diversification and mechaniza- 
tion. 
We are proud that the small grains bred 
by our Company have been selected by 
many Southern farmers, and have served 
their purpose well. As breeders, we feel 

GEORGE J. WILDS, President and General Manager 
that our present varieties are good, but 
we know that perfection has not been ob- 
tained. As one problem is solved, two new 
ones appear. But we assure our custom- 
ers that we are keenly aware of the needs, 
and, by crossing and recrossing, we have 
brought into our breeding stocks factors 
for resistance to all known diseases; as 
well as for yield, high feeding value, and 
cold and storm resistance. We are seeking 
constantly to develop varieties that will 
best fill each requirement. While perfec- 
tion may never be obtained, we know that 
our breeding material, our experience and 
our untiring efforts assure our customers 
of ever better products in the future. 
aoe 
—TABLE OF CONTENTS-— 
To Our Customers, by George J. Wilds ___ 1 
Coker smVictorgrains Oats meme eee oe 2-3 
Cokersm lon) oraine: Oatsupseee es ee een 4-5 
Coker sm otasilole Oats wee 6-7 
Gokerseiardired: Wiheate eso) 8-9 
OUI VAIS1LO Vicente ee ee ee ee 10-11 
Goker’ssRedhartew heats. 3 2 ee 12-13 
Harvesting and Processing of Pedigreed 
Gra 1) eee ee ee i ed es ng to 14-17 
Coker’s Yelnando Soybeans _.... 18-19 
BusiIneésea, Crim sarees tees = Dee Ton 20 
