

A. WORD FROM EXPERIMENT STATIONS 
GRICULTURAL AUTHORITIES in many sections of 
A the country emphasize the superiority of Sweet 
Sudan Grass after comparative experimental produc- 
tion tests. 
For example, the forage yields at lowa State College 
were 5.64 tons per acre against 4.00 at 12% moisiure; 
N. Y. State College of Agriculture showed in an eight- 
time replicated test that Sweet Sudan out-yielded Com- 
mon Sudan by a margin of 525 pounds per acre (oven 
dry basis); University of Maryland reports the facts that 
“Sweet Sudan made an excellent growth, and was quite 
free of leaf diseases”; © . succulent and juicy . ... 
well adapted to this section’, reports Clemson (8. Co 
Agricultural College; “Sweet Sudan yielded 2!/2 tons 
per acre compared to 1.87 tons of regular Sudan,” says 
Montana State College. 
It was through the patience and untiring efforts of J. 
Roy Quinby, Superintendent of the Chillicothe, Texas, 
Experiment Station, and Dr. R. E. Karper, in charge olf 
sorghum investigations at the Lubbock, Texas, Experi- 
GROWING ECONOMY 
Ordinary Sudan grass has long since demonstrated its 
adaptability to all kinds of soils, climates and farming 
methods. The breeding into it of Leoti sorgo, to make 
it sweet and juicy, in nowise alters its prolific growth 
in widespread sections. 
As a matter of experimentally-proved facts, this im- 
proved SWEET Sudan Grass is notably better than 
Common in many important respects: Sweet Sudan 
grows taller, bearing wider leaves and a firmer seed 
head; it resists foliage diseases and drought; it remains 
green several weeks after Common has turned; it has a 
savory succulence that is irresistible to cattle, sheep 
and hogs =. 
.. . SWEET SUDAN has indeed been called the marvel- 
ous new grass with more of the “more-for-your-money 
features in it for pasture and forage than has greeted 
American livestock feeders in many a moon. 
The Advance Seed Company handles all three qualities 
of Sweet Sudan Seeds: Uncertified, which makes good 
pasture; Certified, which is recommended to produce 
seed crops; Registered, from which the Certified may 
be grown the next year. 

ment Station that we now have this very excellent 
Sweet Sudan Grass. 
From their collaborated Progress Report No. 834, we 
quote: ‘Sweetness and juiciness are common charac- 
teristics of sweet sorghums and their incorporation into 
Sudan grass has made it more palatable to cattle as 
shown by planting the old and new strains on adjoin- 
ing acres and allowing cattle to graze them at will. As 
the breeding work progressed selection was made in 
rows well grazed by the cattle. During the years, there 
were several good demonstrations of the preference 
that cattle had for the new sweet and juicy strain which 
was grazed literally into the ground while the common 
Sudan was grazed down only to the height of about 
one foot.” 
These two nationally-recognized Agronomists perfected 
Sweet Sudan through hybridization of ordinary Sudan 
grass with Leoti sweet sorghum, retaining the grassy 
characteristics while imparting the sweet and juicy suc- 
culence. 
Sweet Sudan is a great grass, and is growing greater 
with the times! 





This stand of young Sweet Sudan Grass, grown for Advance on 
an acreage near Phoenix, shows the heavy, bushy foliage which 
is a growth-characteristic of this new variety. And, “from the 
standpoint of the animal,” said J. Roy Quinby, “Sweet Sudan is 
‘all this, and heaven, too.’ ”. 
ADVANCE POLICY 
No firm can lead and prosper unless it renders specific 
services of value to its customers. 
Recognizing this maxim to be basically sound in prin- 
ciple and profitable in practice, the Advance Seed 
Company continuously studies trends, and bases its 
operations of Product Development, Marketing and Mer- 
chandising upon the progressive march of the times. 
It is our fundamental belief that in specialization we find 
our greatest opportunity to serve. It is not possible to 

be “all things to all people”. So we stick to sorghums. 
The planter must know why to buy and how to use sor- 
ghum seeds. The Seed Merchant must know these two 
things plus how to sell sorghum seeds. We must know 
these three things plus how best to serve Seed Mer- 
chants and their customers. 
You can count on us always to keep you reliably in- 
formed on the progress of sorghums — the rapidly ex- 
panding specialized seed field. 

—— OVANCE SEED COMPANY some ge === 
PHOENIX, ARIZONA 

