entice Department 
The Bodger Service Department was established fifteen years ago on a non-profit basis to assist 
our friends and customers in preparing their catalog and advertising. The scope of the department now 
includes almost all of the graphic arts, the most important of which is photography. Our Photographic 
Department has recently moved into enlarged quarters and acquired new equipment, so that it is in a 
position to be of more service than ever before. 
PHOTOGRAPHS: We are equipped to supply, at cost price to us, professional-quality glossy prints 
of (1) all the varieties of which we offer seed, (2) most of the varieties we have listed in recent years, and 
(3) certain horticultural subjects we do not normally grow; usually in several poses of each subject. These 
are unexcelled for display, advertising and catalog use. The most popular of these photographs have 
been made into electros, and our Electro Catalog provides somewhat of a guide to what is available. 
When in doubt, write us of your requirements and a selection of photographs showing what we can 
supply will be sent by return mail. 
COLOR PHOTOGRAPHS: Through long experience in color work, we have found that hand-colored 
transparencies are the most satisfactory to discriminating users, and cost no more than existing color 
processes. Transparencies are regular prints on Translite film, hand colored to precision accuracy. Since 
they are made from our regular negatives, we can offer transparencies of any subject of which we offer 
black-and-white photographs. They should be displayed with a light (daylight type) behind the picture to 
bring out the almost life-like brilliance and beauty. Transparencies are MADE UP TO ORDER ONLY, and 
are chosen from a selection of photographs or the Electro Catalog. Allow, under normal conditions, about 
ten days for completion of your order. 
Color process films (Kodachrome, Ansco Color, etc.) are not generally as satisfactory for horticultural 
use as are transparencies. We do, however, make limited use of these films and a reasonable assortment 
of originals in various sizes is available for publicity use. 
PRICES: Expanded facilities now enable us to offer our photographs and transparencies in several 
sizes. 8” x 10” size is contact; all others are enlargements: 
SIZE PHOTOGRAPH TRANSPARENCY 
PEK: 7 Gr epee ete ae Fn ak, Irene 5 eat $ 3.50 (limited selection) 
SAAN Gi O LAA As sa SEM, Ne TM ae IR aes $1.00 5.00 
iF 2s el IF oe EE EL We J EZ 8.50 
Cased Oe ee Shes ee I 3) 725) 16.00 
COT IN A ed 9 Sree Se ve A .O1/sq. in. .05/sq. in. 
ELECTROS: We have available electros for use in printed matter of a great number of the photo- 
graphs offered above, as well as color nickeltypes of the most popular varieties. Black-and-white: 120 
screen; color: 133 screen. (See page 52 for color cuts.) Electros are chosen from our Electro Catalog, 
from this or past Bodger seed catalogs, or from a selection of photographs, and are MADE UP TO 
ORDER ONLY. Allow, under normal conditions, about ten days for completion of your order. 



