


1947 
1922 “OUR SILVER JUBILEE” 
Twenty-five years ago, this business was founded on the 
basis of Honest Products, Fair Prices, Reliable Service, and 
Personalized Attention. | | 
During the early years, activity was confined largely to sales 
and service of Grass Cutting Equipment to golf courses, 
cemeteries, colleges, cities, states, and others with large grass 
areas to be maintained. Then our Seed and Garden Store was 
opened for the convenience of Homeowners and Gardeners. 
Even tho we have grown and have expanded our organiza- 
tion, we like to feel that we have not abandoned our original 
principles, nor do we ever expect to depart from them, 
No smaJl amount of our success is due to the friends we have 
made as we feel our customers are our friends. This friendship 
presents a double challenge to us, and we intend to keep it. 
The tremendous success of the Victory Gardens project dur- 
ing the war and the tendency now to spend more leisure time in 
caring for gardens and lawns provides us with an opportunity 
to see that folks get the most out of their efforts along these 
lines. Our expert staff is available at all times to provide free 
advice and information on any such problems. 
We try to carry those tools, accessories, and other items 
which will best be adapted to your lawn and garden needs, and 
do our utmost to select those products we feel will give you the 
most return for your investment. Our interest is not primarily 
in making a sale, but in making you a satisfied user of the products 
we sell to you. 
In behalf of our entire personnel, permit me to thank you 
for your loyal support in the past, and to pledge our every effort 
towards justifying a continuation of this support in the years 
ahead of us. 
THE CLAPPER CO. QO O 
WEST NEWTON, MASS. ACH Yat 
PRESIDENT 

