TRENDS IN FRUIT GROWING 
America as an industrial nation becomes more and more specialized as time goes on and the 
results of such specialization is to make conditions in all fields of production highly sensitive to 
trends, whether they be of the past, present or future. 
In the fruit industry, one observes definite trends developing in the various fruit areas producing 
all types of fruit. Varieties come in for changes under the impulse of trends and by the same token, 
we find, cultivation, fertilization, spraying and a multitude of other operations responding to trends. 
Every phase of operation is sensitive to changing conditions brought about by well developed theories 
from trend thinking. 
VARIETY TRENDS 
We are most concerned at the moment with variety trends as they may influence future planting 
whether it be in peaches, apples, pears or any other type of fruit. 
For the peach grower in the south we watch carefully the trend away from midseason and late 
varieties and note the swing to very early types. : 
Many new promising varieties of good quality are being grown in Georgia, Alabama, Mississippi 
and South Carolina with others coming in the near future. 
The trend for the past 15 to 20 years has been away from Elberta season either ahead or to fol- 
low. So strong has the demand been from producing areas that Elberta from a percentage of 80% 
in the overall picture, it has now dropped to a possible 28%, which indicates the vast change in dis- 
tributing peaches over a longer and longer fruiting season. 
All peach areas from south to north are feeling the force of trends in peach consumption which 
is changing the entire variety picture. 
The same is true for Apples. The advent of the Delicious variety changed the whole production 
program for apple growers all over the country as a trend setup for sweet apples. Old time varieties 
could not stand the competition set by the trend for the Red Sports which followed and today we find 
the Red Sport absorbing 90 per cent of all sales in red apples. 
The trend for oriental plums set up by the creations of Burbank and others virtually drove out 
the American and European plums and today are the leading types being planted. The oriental types 
have so many faults however that slowly the grower is turning his attention to the new offerings in 
European and American varieties. 
Thus we see trends in every type of fruit to meet changing conditions, brought about by transpor- 
tation, refrigeration, marketing and a host of other influences, which will continue to march across 
ie neees of production history and the fruit grower today must prepare for his market of tomorrow 
or be lost. 
We as your nurserymen are constantly analysing the information gathered on new fruit varieties 
of all types in order to be prepared to give you the very best fruits suited to particular soil and 
climatic conditions where planted. Your attention to our variety listings, descriptions and recom- 
mendations will pay you dividends in the future. Your letter on any problem concerning varieties 
will be promptly answered. 
THE NURSERYMAN THE PLANTER 
A Joint Obligation To Nursery Stock Grown and Planted 
As fruit growing becomes more complex with new problems from year to year it is more appar- 
ent that the nurseryman must be fitted by education to assume the part of Pomologist, Pathologist, 
Entomologist, Agronomist and Food Technologist if he is to serve the Fruit Grower to his best interest. 
It is the business of the Nurseryman to keep constant check on soil prob!ems which deal specif- 
ically with the many items he grows. Very often the future behavior of the trees and plants depends 
on the soil in which it grew being adapted to the particular needs of a given variety. He must be able 
to promptly recognize nutritional deficiencies and supply the proper elements to bring the plant back 
in normal balance, again he must be able to recognize diseases and insect damage and apply proper 
corrective measures. 
He must be able to recognize most of the commercial varieties of fruits and berries, to know the 
origin and parentage, adaptability and behavior under various soil and climatic cond‘.ions, food value, 
vitamin content and processing value and a host of other characteristics found in all fruits. 
The fruit grower has come to depend on his nurseryman for a great variety of information, but 
the work concerning the production and handling of nursery stock is very little known or understood, 
as a general rule by the Planter. 
Many complaints concerning stock behavior come back to the nurseryman each year which could 
be avoided if there was a greater knowledge and a better understanding as to how trees and plants 
should be treated. 
Regardless of how well nursery stock is grown, the nurseryman cannot anticipate the results of 
exposure, careless handling, poor planting, lack of proper cultivation, fertilizing, pruning, spraying 
and general neglect which is often accorded highly perishable trees and plants. 
It is well to remember the perishable nature of all vegetable life and to accord it proper handling 
in every detail for successful behavior, for when it fails to grow properly there is a specific cause 
which can be traced out and adjusted to eliminate future disappointment. 
We are doing out best to produce the finest Nursery stock possible to grow. Each purchase you 
make of Nursery stock represents an investment for greater home beautification or fruit production 
for profits. Your trees and plants planted must grow and progress to give these results and if it does 
not grow and progress there is a reason for it not doing so. Our interests are mutual for we wish 
your continued orders. Let us combine our general knowledge of trees and plants. You will find us 
eager and willing to help in any way we can so as to bring about greater success with all Bountiful 
Ridge grown trees and plants you may purchase. 


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