Hatlawella NEW DOWNTOWN STORE 
519 Market Street 
SAN FRANCISCO 5, CALIFORNIA 
(At the Bridge Terminal Car Turn) 
Hallawell’s begin their 41st year on Market Street in a brand new 
up-to-date Garden Supply Store. This beautiful new store has been 
designed for us by the well known California architect, RAPHAEL 
SORIANO, who also designed our modern Blue Glass Nursery. © 
The new Downtown Store is handily located for San Franciscans, 
for Bay Area commuters and for visitors to San Francisco who will 
find it within easy reach of the Downtown Hotel District. 
On January 5, 1947, the Hansford Building fire on lower Market 
Street completely destroyed the Downtown headquarters of the 
Hallawell Seed Co. Here 40 years ago Hallawell’s established its 
first retail store in San Francisco and began serving the entire Bay 
Area with quality seeds, plants and bulbs. Just an old fashioned 
seed store which developed into one of California’s best known 
garden supply centers. 
As we stood helplessly watching the fire destroy to “Total Loss” 
the Downtown business which had been built up over a lifetime 
we were faced with the immediate problem of What to Do, Where 
to Start? 
Our 1947 catalog was printed and ready for mailing—a few thou- 
Getting a roof over our heads seemed almost out of the question, 
until our good friends the Nurserymen’s Exchange came to our 
rescue and generously invited us to share their offices and ware- 
house. Within a few days, we moved in our staff, began to as- 
semble merchandise by telephone, telegraph, and cable, managed 
to salvage our records from the ashes, and within a week com- 
menced to fill orders. 
Sympathetic messages began to pour in from our good friends and 
this encouragement coupled with the splendid cooperation of all 
our employes, who literally worked day and night to help us be- 
come reestablished, spurred us on. It’s been a hard, uphill job but 
we finally succeeded in taking care of cur spring business. We 
want to take this opportunity to thank our good friends and cus- 
tomers who were so patient and cooperative during this trying 
period. 
In our new location which has been modernized and equipped to 
serve the needs of good gardeners all over the world, we shall 
continue to maintain the high quality and good service which has 
been our standard over the years. Here we will be happy to greet 
our old friends and welcome San Francisco visitors. 
sand had already been mailed the day before the fire. Fortunately, 
most of the books were still at our printers. Our good garden cus- 
tomers would be expecting their catalogs. Orders for spring plant- 
ing would soon be arriving. 
FRED C. McNABB, 
General Manager 

TIGRIDIA—SHELL FLOWER 
A new and interesting flower to greet you every morning; tigridias last 
only one day, but each morning there are fresh new flowers to succeed 
those of the day before. Day after day for weeks, they pop out of the long 
bud sheath, like rockets, and in most fascinating color combinations. 
They thrive in soil containing considerable humus such as peat moss, 
leaf mold or well rotted manure. In San Francisco give them full sun; in 
warm climates, partial shade. Plant the bulbs 6 inches apart and cover 
4 to 6 inches deep. Shipment in February. 
ANGELITA—Silky white blades; white cup spotted purple. 
BOLIVAR—Rose-red blades; yellow cup spotted carmine. 
FRANCISCO—Lilac blades; white cup spotted purple. 
MEXICO—Brilliant red blades; harmonizing spotless cup. 
MONTEZUMA—Wine-red blades; yellow cup spotted carmine. 
ORO—FEntire flower is golden yellow. 
PAN AMERICA—Golden yellow blades; yellow cup spotted carmine. 
TERESA—Rose-pink blades, harmonizing spotless cup. 
PRICES—Any of above: 12 for $2.00; 100 for $15.00 
NOTE: Three or more of one variety will be labeled. Less than 3 of a 
kind will be sent mixed. ; 
MIXED—A splendid assortment of many interesting color combinations. 
12 for $1.50; 100 for $10.00 









MAIL ORDER INFORMATION 
CATALOGS—We publish two catalogs a year. Our Annual Spring 
Catalog, ready January 1st; our Fall Bulb Catalog. A posteard re- 
quest will put you on our mailing list. 
MAIL ORDERS—AII bulb orders are prepaid within continental U.S.A. 
PRICES—Six bulbs of a kind at the dozen rate; 50 at the 100 rate. 
Prices in this catalog cancel all previous quotations. 
REFUNDS—We reserve the right to refund all, or part of money sent 
for merchandise which we cannot supply at time the order is received. 
Address All Correspondence to 
HALLAWELL SEED COMPANY 
519 Market Street 
SAN FRANCISCO 5 

CALIFORNIA 
TIGRIDIAS 
11 
