Why You Should Belong To 
A Gladiolus Society 
We grow and sell Gladiolus Bulbs because to us 
they are the most satisfying of all flowers. We 
grow them exclusively because we feel that to do 
them justice, we cannot afford to let diversions in 
the culture and sales of other plant species detract 
from our interest and constant attention. We have 
no other business affiliations that demand any 
part of our time, consequently we can and do 
breathe the gladiolus atmosphere throughout 
each of the twelve months. As we have attempted’ 
to think first of what our friendly customers need- 
ed to fulfill their desire for color and charm in 
their garden pictures, in that measure has our 
business grown and prospered. 
Man is a gregarious individual — he is happiest 
in community associations. ‘Full many a rose was 
born to blush unseen” is a line of poetry that was 
not written for the American gardener. For with 
the inborn aggressive instinct that is our common 
heritage, the American is competitive; he achieves 
and then is only happy when the fruits of his ef- 
forts are recognized. It is the expression of this 
instinct that makes our flower shows a constantly 
growing display of almost un believable flower 
perfection. It is this instinct that gives the hybrid- 
ist the patience to attempt through many seasons 
of intensive effort, the development of a superior 
blossom. 
Those of you who received our fall list, perhaps 
noted that we gave special inducements to those 
who wished to join either or both of the United 
States national Gladiolus organizations. We made 
this offer because they can provide bulletins and 
annuals that bring to the grower all of the de- 
velopments of the year, and can provide in minute 
detail the latest advances in all phases of Gladi- 
olus culture, and we wanted all of our customers 
to have available this necessary information. 
However we are firmly convinced that it is the 
local and state society that is basic; that it can 
and often does do more for the popularization of 
glad culture. It has the advantage of local con- 
tacts and acquaintances. Its annual shows are 
within reach of their enthusiasts, and its show 
dates are timed so that every local glad grower 
will have the bulk of his planting in prime con- 
dition for the exhibition. Finally, and to us most 
important of all, it provides a communal organ- 
ization with an avocation in common. Where the 
achievement of growing a Blue Ribbon or Grand 
Champion spike is recognized, and where you 
have an audience that is always keenly critical, 
but whose merited praise is also wholly satisfying. 
30 
It is for this reason that we take space in this 
catalog to list this directory of Gladiolus Soci- 
eties. It is as complete as we were able to make 
it. To those societies not included, we offer our 
apologies and hope that you will get to us the 
information that will allow us to include your or- 
ganization in our next catalog issue. We hope 
that all of our customers will join their local so- 
ciety and at least one rational one. Our catalog 
is written to satisfy the advanced amateur and 
professional grower need for accurate description 
of the new varieties, and a dependable source of | 
supply for superior varieties. We believe that the 
more you know about really fine gladiolus, the 
more certain we are to receive a substantial por- 
tion of your annual orders for bulbs. If you are 
one of the many who like to exhibit, we think 
Gladland bulbs will allow you to compete suc- 
cessfully. If you prefer to grow simply for the 
satisfaction of having superb show-winning quality 
spikes for your own enjoyment, Gladland bulbs 
are very nearly a sure answer of what and where 
to obtain the necessary quality bulbs. 
Now you see why we propose a substantial sub- 
sidy for your 1947 Club Memberships. 
To us it is an advertising expense that is sure 
of returns; for well informed Gladiolus Club mem- 
bers are our most constant and most profitable 
customers. We won’t care whether you are a new 
member or a renewal, but “just for the record” 
we would like to know which. 
HERE IS OUR OFFER FOR 1947 
CLUB MEMBERSHIPS: 
Regardless of the size of your order you may 
also remit for membership ineither one or two 
state clubs, and one or two national organizations, 
or any combination of the above and you may 
add 2 of your membership remittance to your or- 
der for bulbs or bulblets. If your bulb order to- 
tals more than $10.00 you may add the total 
amount of your membership remittance to your 
order for bulbs. You may select for this bonus any 
varieties or sizes that are listed in BLACKFACE 
CAPITAL type, pages 17 to 26 inclusive. For the 
original order, there are no restrictions, you may 
include any named variety priced in our catalog 
to arrive at the membership bonus total. 
All of your membership remittances go to the 
Gladiolus societies or organizations. Your bulb 
bonus is entirely our contribution and is charged 
to advertising expense. We believe that this -is 
the most liberal offer made by any cataloger. We 
hope sincerely that you will take advantage of it. 
( 
