FOR GIFTWARES of distinction, 
it's Paul J. Howard's every time. 
The merchandise shown here is 
only part of the vast array of 
beautiful things for your home, to 
be found in our unique store. From 
rare antiques to the most mod- 
ern, Paul J. Howard's is the com- 
plete home and garden shop. 
The identical items shown here 
may not always be available, but 
we always have comparable 
pieces, antique and modern. 
From all parts of the world, visi- 
tors are attracted by PAUL J. 
HOWARD'S CALIFORNIA 
FLOWERLAND, and its wonderful 
store, filled with things of great 
beauty and set amid great flower 
fields that rival the most beautiful 
gardens in the world. It is the 
place to obtain for your garden 
the very finest in trees, shrubs, 
plants, bulbs and seeds, garden 
tools and all garden requisites. 
BELOW. One of the mirrored display niches on either side of the main 
entrance to our store. 
the loveliest of seasonal 
that is Paul J. Howard's. 
Those exhibits, combining rare artwares with 
flowers, are typical of the discriminating taste 
INDEX 
Bedding Plants 
Begonias, Tuberous . 
Bulbs 
Camellias 
Cannas 
Carnations .... 
Chrysanthemums . 
Clematis .. 
Dahlias ... 
Daisies 
Day-lilies 
Delphiniums 
Dianthus 
Fuchsias 
Geraniums 
Gerberas (Transvaal Daisy) 
Gladiolus 
Iris 
Marguerites 
Orchids and Exotics 
Pelargoniums 
Perennial Plants 
Phlox (Perennial) 
Seeds, Flower .... 
Seeds, Vegetable 
Tritomas 
Transvaal Daisies 
Verbenas 
Water Lilies _. 
19 
31 
31 
15 
31 
25 
12 
i 
10 
22 
23 
24 
24 
30 
32 
26 
31 
13, 14 
22 
7, 8 
SZ 
20-29 
28 
to 6, and covers 
18 
19 
Bad 
27 
26 
27 
7, 8 
25 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
11700 National Boulevard e Los Angeles 34, Calif. 
Los Angeles 
West Los Angeles 
Santa Monica 
TELEPHONES 
AShley 4-295 
ARizona_ 3-117] 

