World’s Fair 

Goldilocks 









Very Spectacular Display in Your Garden Is Assured 
If You Plant a Group of World’s Fair Floribundas! 
WORLD’S FAIR (Left) oan Paces 
The official Rose of the great New York World’s Fair, this peerless beauty continues in 
the affection of Rosedom and will be one of the most outstanding Floribundas for many 
years to come. Very large petals, buds small in comparison with finished flower. Bright 
cherry-ted as flower opens. Passes through several darker shades to deep red velvet. 
Intriguing because of interesting variegations in same cluster. This velvety flower against 
its luxuriant green foliage makes a striking picture in any garden. The double Hybrid- 
Tea-size flowers are immensely popular everywhere. Exceptionally hardy. 
Prolific. ..continuous display, spring to frost. 
Size...... blooms nearly 4 in. across; 18 to 20 petals. Exquisite for cutting. 
Vigorous. .bushy; about 30 in. high. 
Display... magnificent in solid group. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 
GOLDILOCKS (Below, left) (Plant Essent 
Here is the only true golden yellow Floribunda! ‘‘Stardust refined to gold.’’ A mass of 
glorious sunshine may now delight you from early spring all through the summer and fall. 
The buds are ovoid in shape, resembling miniature Hybrid Teas in form, and a rich golden 
yellow in color. They open slowly and gracefully, passing through many attractive bud 
stages. The flowers are cupped in the early stages and gradually open to 3% in. across. 
They last a long time, as fresh new buds keep replenishing the over-all effect of a golden 
yellow mass. The firm, thick petals number 45 on most of the buds. The plants have a 
dense, spreading, well-balanced habit of growth reaching a height of 214 ft. or taller. 
Bud...... .tich, golden yellow, ovoid. * 
Flower... .45 firm petals. Opens gracefully, up to 34 in. across. Long lasting. 
Plant... ..dense, spreading, 214 ft. Hardy, vigorous, prolific. 
$1.50 each; 3 for $3.75; 12 for $15.00; 25 for $28.15 ; 
SUMMER SNOW § (Below) Cilant Patent 
0. 416) 
The most prolific of white Floribundas, with great ‘‘drifts’’ of beautiful large clusters, 
all as clean as falling snow. Sometimes produces 15 or even more buds to a cluster. Plant 
them wherever you want a bold mass of color. Summer Snow Floribunda Roses are widely 
used to work wonders in the ‘‘white gardens’’ now so much in vogue, also to accent and 
blend other colors in the perennial and shrubbery borders. Most reliable to heavily 
blanket any area you wish with immaculate white. Blooms continuously from early 
June until frost, also always providing a generous supply for the house. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 
