nuts but the trees average larger than the Barcelonas. We have not 
figured what the average selling price has been for each of the last 
three years but are using the 1946 selling price which is 34c lb. for 
jumbos, 25Y2c lb. for large, 22c lb. for medium and 14¥ac lb. for small. 
The average price was taken from the chart above. Thus, the average 
price for Royal was 31.77c per lb. and for Barcelona was 23.14c per lb. 
Average per ACRE yield and price received: 


Dera eee erateO Cy ikoy Sil Me od tyerctt 3167 (Ck cee me) | ui ee > 6.67 
PAE ey OCC OOY AL eee Oe TE 31,7 7 Coc le ee ok uote nee 39.07 
feed sevecieo lc To Yl Geen ct ol.7/C.s a re a eS 93.43 
Three year total malice tcc.) Ch ogee ae nn Toe ne $99.43 
eyo ec soorce Ones an: ot 23.14 en ee » 1.62 
Pe ae Oe OC COlOrersyo cit 2561 AC ite hvac salle, scsece Wire 
Pe eOav eure ole ocrce onmenn 1p. ct 23: l4chuy gee a as 15.59 
Three year total yee OIL? Zod AC ce anlar ttae eee. ee $34.56 
The _1947- 48 price for Royal jumbos has been set at 35c per pound 
or 10c per “pound higher than Barcelona jumbos are being quoted. We 
wish to rise to remark that better than 80% of all Royals grade out 
jumbo and super-jumbo. So we wish to repeat that the growing of Royal 
filberts is a very profitable farming venture, even during this period of 
heavy importations of cheap European filberts. 
WHAT DO THE BROKERS SAY OF ROYAL? 
The Oregon Nut Grower's Association has introduced ROYAL to 
some of its eastern brokers. It has received favorable comment from 
every one of them. One jobber stated that he has an outlet, one of the 
largest stores in the country, who sold some Royals last season. The 
manager of this store has asked for the exclusive sales rights of the 
entire 1947 crop of Royals. That firm has experienced the wonderful 
sales appeal of Royal. 
A LOOK INTO THE FUTURE 
The large glossy shell of Royal furnishes plenty of “eye appeal.” 
That alone would sell the nut, but C. E. Schuster’s tests show that Royal 
contains more weight of kernels to the pound of whole nuts than does 
Barcelona. Production records show that it is a heavy producer. So 
we have large size, attractive appearance, well filled nuts, a heavy 
producer, and a nut that sells for a premium. The demand is there for 
this outstanding nut. ROYAL is the nut we have been looking for for 
a long time to take care of this demand for a fancy product. Why not 
cash in on this opportunity? 
