New Strauberry - 
With a flavor so different and 
indescribable, you'll say it must 
have come from another world 
Our discovery of Nectarena so nearly matched our 
discovery of Kellogg’s Premier, that we could use al- 
most the same words in describing it, Two years ago, 
we were called to a small town near Toronto to view a 
new variety of Strawberry. It took only a glance for us 
to realize that here was a variety that far surpassed any- 
thing that had been originated up to that time, except- 
ing, perhaps, its parent, Kellogg’s Premier The berries 
were large, bright-colored, and beautiful; and they lay 
in great masses among the foliage like treasures of gleam- 
ing red gold, which indeed they are. 
But the big difference appeared when we tasted it. 
Years ago we had a variety known as Bedarena, which 
was lacking in certain important respects, but had a flavor 
so sweet, mild, and melting that we often remarked: 
“What a pity we can’t get that flavor into a variety like 
Premier!” 
Sweet Memories 
Now, tasting this new variety, we immediately recog- 
nized the Bedarena flavor, more delightful than ever, if 
anything. And what was our surprise to find that the 
new variety was a cross between Bedarena and the fa- 
mous Kellogg’s Premier, taking its flavor from Bedarena, 
and its other characteristics from Premier. 
And so, in one respect at least, this new variety does 


HE Wise Man Knows 
Have you ever wished 
surpass Kellogg’s Premier: it has a far better flavor, and 
although it would be difficult at present to say that it 
surpasses Premier in other characteristics, it is its equal 
in many, and the one point alone—flavor— would be 
enough to make it a close or even a surpassing rival. 
Otherwise Like Premier 
Compared with Kellogg’s Premier, it starts ripening 
only three or four days later, and has ripened earlier 
Seems to be equal as regards frost-resistance and length 
of fruiting season—three to four weeks 
Again like Premier, berries are extra large, well-shaped, beau- 
tifully-colored clear through, and have an irresistible attractive- 
ness. We believe firmly that Nectarena 
PRICES 
will be one of the most profitable of all 
25 for $1.50 
Strawberries. 
50 for 2.80 
-100 for 5.40 
200 for 10.40 
300 for 20.30 
500 for 25.25 
1000 for 50.00 
And Worth It! 
Very easy to grow Foliage is strong, 
healthy, and vigorous. Bi-sexual; does not 
require mating 
Lots of Berries 
Yields vary under various conditions, 
but one grower who tested the variety set 
out 1000 plants, and from those 1000 
states that he got 2000 quarts of fine, mar- 
ketable berries, an exceedingly good yield. 
Observations so far indicate that it is equal 
to Premier as to~productivity. 
when they have proven 
VYectanreua 
Plant Patent Applied For. 

The name Nectarena comes from two words: Nectar and Bed- 
arena. The word Nectar we use in whole, because it indicates a 
wonderfully-palatable sweetness, then we add the last three 
letters of the word Bedarena, because Bedarena was the parent 
from which this new variety takes its flavor 
Bi-Sexual. Does Not 
f Require Mating 
Cultural Note 
Culture of Nec 
tarena: same as 
other varieties. 
Keep it in narrow 
rows. No variety 
should be allowed 
to run wild. It is an 
easy matter to keep 
runners chopped 
off. 
Whats Wroug Weth 
“This Preeture 7 
At last we have a new Strawberry 
variety for you, and it is a honey! But, 
oh, what a job to describe it! We looked 
in a book of synonyms for words, and 
found the following: sugar, saccharine, 
saccharose, crystallose, and other trash. 
For the word delicious, we found pala- 
table, good tasting, pleasing, delectable, 
toothsome, dainty, and similar inade- 
guacies. Our final conclusion is that at 
times, the English language is a highly 
unsatisfactory instrument. 
























you knew just how well 
new varieties would do for 
you, so that you could de- 
cide whether or not to plant 
them? 
The wise man knows, 
because he makes it his 
business to know. He tries 
out all new varieties as they 
are offered, then. plants 
them commercially later 
[16] 
superior under his condi 
tions. He plants with con- 
fidence, and always makes 
a profit, because he knows. 
Do that with Nectarena. 
Set 100 to 500 plants for 
trial, then when it is avail- 
able in commercial quanti 
ties, you will have the 
Jump on your competitors. 
You will get the profits. 


R. M. Kellogg Co. 
Three Rivers, Mich. 

Here is a picture of beautiful, large, bright 
red Strawberries. They even look appetizing, 
don’t they? But, there is something wrong 
with the picture. 
The trouble with this particular picture is 
that it cannot show the delicious taste of 
Nectarena Strawberries. It may arouse mem- 
ories in your mind of how ordinary Straw- 
berries taste, but Nectarena has a new taste 
with which you are not at all acquainted. 
The only way to experience the out-of-this- 
world taste of Nectarena is to order a few, 
and try them yourself. It’s important, 










[17] 
