















\ \ 7 ay back before 19 Poe FES Beattys 
then president and general manager 
of the R. M. Kellogg Company, was called 
to a town in Illinois to view a new variety 
of strawberry. It took only a glance from 
his practiced eye to realize that here was a 
variety that far surpassed anything that had been originated up to 
that time. The berries were large, bright-colored, and beautiful; 
and they lay in great masses among the foliage, like treasures of 
gleaming gold, which indeed they have proven to be. 
In 1915, the variety was introduced to Kellogg’s customers as 
“Kellogg’s Premier”, and those growers who tried it found for 
themselves the same thing that Mr. F. E. Beatty found: that here 
was a strawberry variety that far surpassed anything that had been 
so far originated. Nearly all the testimonials in our files are 
Kellogg’s Premier testimonials, and they still continue to come in. 
Kellogg 
Premier 
Bi-Sexual - Does 
not required mat- 
ing. 
_ The Twelve Point Variety 
(1) Extra Early. No worthwhile variety 
is earlier. High prices—more "profits. 
(2) Resists Frost. Very essential with 
an early variety. Frost hardly touches 
Kellogg’s Premier. 
(3) Fruits Long. Nearly as late as most 
other varieties. Berries hold up well 
throughout the season. 
(4) Extra Large. Size attracts attention 
and buyers: big profits. 
(5) Well Shaped. See picture. 
(6) Solid. One of the best market var- 
ieties. Ships well for long distances. 
(7) Healthy. Seldom diseased. Foliage 
tough, ‘dark green, glistening, leathery. 
(8) Beautifully colored. Red 
through. Buyers’ delight. 
clear 
(9) Best for Preserving. Retains shape 
and color. 
(10) Easy to Grow. Stands drought, ex- 
cess moisture, other unusual conditions. 
(11) Delicious. A fine table berry, 
Makes customers come again and again. 
(12) Extra-Productive. Yields of 
1 quart per plant are common, 
sometimes two. Read Mackeben’s 
letter at left. 
[19] 

Our advice to customers for years has 
been: “If you can plant only one variety, by 
all means plant Kellogg’s Premier.” And 
our advice is still the same, excepting for 
a few hundred plants of 
new varieties, for trial un- 
der your own conditions. 
For commercial planting, 
use Kellogg’s Premier, the 
Twelve-Point variety. 
Read about the 12 points 
below. 
Order Early 
Strawberry plants are very 
scarce. We will reserve the 
plants from our estimated sup- 
ply as soon as your order is re- 
ceived. 
PRICES 
Kellogg’s Premier 
25 
50 
Ti, 
plants 
plants 

