Compare the Costs, 
Cost of Purchased Fruit 
20% Retailers Margin 
~~ 
15% Decay 
15% Transportation 
20% Packing 
Cost of Home-Orchard Fruit 
30% Growing Cost 30% Growing Cost 

Then Consider the Savings 
You Can GROW Your Fruit MUCH CHEAPER 
Than You Can BUY kt 
The home fruit grower can grow his fruit even cheaper than the commercial 
grower. There is less general expense and overhead. Most people consider the 
care of the orchard as more recreation and pleasure than work; so there are 
little or no labor charges. Actually the small cost of spray materials is the only 
real expense. Home orchard care gives valuable training to the younger 
members of the family. 
“Children who grow up on farms without an orchard miss some of the 
real pleasures of farm life. There is an education to be had from 
studying plants, and fruit trees furnish the best material for nature 
study. - - -- And there is nothing mysterious about the culture of 
fruit trees. A little common sense, a little information readily available 
and easily acquired, and a little care are all the specialization necessary 
te grow a home orchard.”’ O. P. Whipple, Montana Agr. Experiment 
tation. 
‘‘Higher Quality Varieties from Home Orchards’’ 
In the home orchard the fruit can be harvested tree ripe, giving the greatest 
possible quality and greatest food value. 
Victor W. Kelly, Illinois Experiment Station, says: 
% ‘When the fruit is produced at home it is often possible to grow varieties 
that are higher in quality than can be bought on the market, for 
commercial varieties must be able to withstand packing and shipping, 
and such characteristics are not always found in varieties that have 
the best flavor from an eating standpoint.” 
If you have fruit in your own orchard your family will eat plenty to main- 
tain health resulting in a properly balanced diet. You will no longer have 
to skimp on the necessary fruit part of your diet. 
There is no substitute for tree ripened quality -- -- Home grown fruits 
taste better. 
People on farms hesitate to buy sufficient fruit—why not grow it? 
[15] 
