Note huge size of Elephant Heart 
Plums compared to Green Gage. 
jLargest Plum Grown — Amazing Flavor 
Red Flesh—Hardy—Freestone 
of oly, after years of most exacting tests, we are ready to offer the most marvelously 
flavored plum ever fruited since the world began—Burbank’s ‘‘Elephant Heart’’! 
This plum verily ‘‘seems too good to be true.” Even after you have held one of these huge 
blood-red fruits in your hand, reveled in its exquisite lusciousness and—eagerly reached for 
another, you find yourself ecstatically wondering, ‘Can This Actually Be a Plum?”? It is 
»} the crowning quality triumph of Burbank’s life-time endeavor to develop finer fruit for 
)} mankind. 
HIS great triumph of the Master Plant Breeder’s 
painstaking life work of striving to create a free- 
stone blood-fleshed plum of enormous size and 
transcendent quality and flavor—a glorious suc- 
cess that came to light after his death. 
Starting ’way back half a Century ago with 12 
little seedling trees that he imported from an iso- 
lated section of Southern Japan, he worked diligently 
.| towards his goal. And—NOW—triumphant climax, 
Best Flavored Fr 
“My ELEPHANT HEART Tree bore big, red- 
Imagine a plum 214 x 214 inches, big asa U.S. 
Standard apple, a huge, heart-shaped dark-red 
jbeauty! Then, realize with surprise that it is a 
jperfect freestone (that you can break and eat it 
A NEW, Seductive Flavor 
Like Sweet Oxheart Cherry 
As the SANTA ROSA (Calif.) PRESS- 
IDEMOCRAT stated, this NEW Plum com- 
bines ‘‘The flavor of an Oxheart Cherry, 
Ithe size of a peach, smooth skin like 
that of a nectarine and a freestone like 
the apricot.’’ Absolutely free from sharp 
Hacidity. Flesh meaty like that an Oxheart 
Cherry—solid and not watery. Really good 
ytO eat when only half ripe, with the quality 
vastly improv as it ripens—a wonderful 
had a slice 
plum we eve 
Shipments 
Remarkable Shipper 
frigeration, by express 
that ‘‘Elephant H 
fine shippers 
not crack, Flesh solic 
quality, color and size EARLY, it can be 
Burbank’s “Elephant Heart,” largest and 
BEST quality of over 800 new varieties 
of great promise that were perfected and 
bequeathed to Stark Bro’s after his years and years 
of exacting selection and rejection. Since Stark Bro’s 
took over the Burbank Experimental Gardens, and 
after years of tests of this plum and the tree that 
bears it—here in the Mississippi Valley, in Cali- 
fornia, in Missouri, in Illinois and in other localities 
where climates and soils and sectional conditions 
would determine its adaptability—it has proved its 
hardiness, vigor and supreme quality under widely 
varying conditions of soil and climate. One of the 
outstanding Achievements of the Greatest Fruit 
Wonder Worker in the World’s History. 
eestone Blood-Fleshed Plum Known 
fleshed, freestone plums 7 inches around.”’—H. G. Hubbell 
like a peach), with blood-red flesh as exqui 
luscious as that of an Oxheart Cherry, po sin; 
an alluring aroma never before owned by any plum! 
A wonderful shipper and keeper. 
yesterday. They were ripe and all the family Wonderful Har 
and thought it the best tasti 
Heart”’ 
ts for 
The 
through 
“Elephant 
severest te 
Missouri and Illinois 
15-¢ ees below zero comes 
year, and 20 to 30 deg 
“Elephant Heart”’ tree 
splendid hardine made 
growth. They have 
ability to practically 
ate.’’—Chas. Valent, New York. 
over long distance without re- 
and parcel post, show 
rt’’ Plums are extraordi- 
trong firm skin—does 
. Because it devel 
Plum 
hardine 
und other s¢ 
below 
have 
vigor 
hown remar! 
all kinds « 
ood-fleshed plum 
! Tree is wonder- 
rous and healthy. 
iod. 
The best flavored freestor 
that } I 1intro 
ong to Tree 
plums in our Orchards 
3 after rij l 
illo 
> weeks 
it con 
- qu 
100% Hardy Coldest \ 
shipper and keeper. 
**‘Best Plum We Ever Ate’”’ 
“Tam glad to report the Burbank El dhant 
Heart plum tree I bought of you had nice 
big plums on it. We picked them day before 
Picked full colored 2 weeks before ripe, 
shipped to distant points and arrive in 
splendid condition. Keeps perfectly on fruit 
stands for weeks and actually gets better 
quality every day! Has actually kept per- 
fectly in warm room 42 day fter picking and 
shipping 2647 miles wi ut refrigeration, 
2en one of the coldest 
that w ver had. The temper 
down as far as 30 degrees below 
phant Heart Plum stood it perfec 
even the outer tips of the young 
frozen.''—Albert Koenig, Sauk Co 
brar le 
Rosa 
( 
it pollinatior 
W Bur 
and 
11TO 
1 be 
bank \y 
Mammoth 
with 
m at 
other 
similar 
satisfactory. 
Super 
arletie 
Cardinal. 
or and 
Red 
Page 47 

