

















WHO 
Is the Cosmopolitan Glad Gardens? 
I have been criticized by some of my friends‘in the gladiolus business for not being more 
explicit about my business, and for not letting the industry know who I am, so probably I 
should tell you more about myself. 
I have been advertising director and secretary for the Milwaukee florists for the past ten 
years. During this time I have spent hundreds of thousands of dollars promoting the sale 
of flowers in Milwaukee. Milwaukee is probably the outstanding flower city in America 
because of its long and continuous flower advertising. It was here that the co-operative 
flower advertising began, thirty years ago, and it is probably also true that this was the be- 
ginning of all co-operative advertising. I have also served as secretary of the Milwaukee 
Florists Club for many years, am correspondent for the Florists Review; serve several Flor- 
ida Gladiolus growers, and direct the advertising for one of America’s largest flower growers. 
It is only natural, therefore, that my work in promoting the sale of flowers should also ex- 
tend into the growing of them, and just as in your own case, my first love of flowers is 
expressed in gladiolus. This year I have put my picture in my catalogue, although I musi 
admit that it has no place here among the beautiful flowers. God, in his wisdom, has given 
flowers their beauty: I, being a mere man, have been endowed with lesser attributes; prob- 
ably the greatest of which is an artistic appreciation which brings great happiness in my 
love for flowers ... any and all kinds. 
231 WEST WISCONSIN AV. 
MILWAUKEE 3. WISCO 
