






GUARANTEE 
We guarantee that our prices are lowest, considering 
quality. If upon receipt of your order you are not entirely 
Satisfied you can return it and your money, plus transpor- 
tation charges, will be promptly refunded. Or you can keep 
it 60 days and have the seed tested in order to satisfy 
yourself that the quality is good and that you have saved 
money.and secured a big bargain.. Then if you are not 
pleased you can return it, and have all money, including 
freight paid, refunded. You must be satisfied and we 
guarantee to save you money. 
For garden seed guarantee see page 37—nursery stock 
Page 55. 
BERRY SEED CO., Clarinda, Iowa. 
BANK REFERENCES 
You are assured of a square deal with us. If you wish 
to check our financial responsibility other than through 
your local bank write,—Page County State Bank or Citizens 
State Bank, Clarinda, [owa; First National Bank, Lincoln, 
Nebraska; Omaha National Bank, Omaha, Nebraska; Iowa- 
Des Moines National Bank & Trust Co., Des Moines, Iowa; 
First National Bank, Drovers National Bank or Continental . 
Illinois National Bank and Trust Co., Chicago, Illinois; Bank 
of The Manhattan Co., New York City, N. Y. 
BERRY’S SEED GRADES 
WORLD BRAND 
This is our Extra Fancy grade. It is our purest and highest testing 
stock. For years it has been the choice of our most exacting and 
critical trade. We recommend this quality to those who demand the 
best and invite comparisons to any highest quality grade sold by any 
dealer. 
FANCY BRAND 
A high quality. Not quite as fine as the World Brand. It is still a 
very desirable grade and will pass for the best in many cases. 
PLANET BRAND 
This extra choice grade satisfies many customers. Not quite so 
bright and uniform but they report good seeding at low cost. 
SQUARE BRAND 
Our lowest priced grade. Smaller berried. A little lower germina- 
tion but more seeds per pound, so it can perform well. 
SPECIAL LOTS 
Some seed does not exactly fit into a regular grade or is secured for 
special prices. These are listed by name such as Lot Leader Red 
Clover, Honest John Alfalfa, ete. 7 











Parcel Post Rates 
Any package up to 70 lbs. in weight 
and not exceeding 100 inches in length 
and girth combined can be sent by par- 
cel post. If you want anything shipped 
by parcel post that is not quoted post- 
paid be sure to remit to cover postage. 
First find the zone you are im and 
then figure the amount of postage from 
the following table: 





you want. 





Ist All Additional 
Lb. Costs Pounds 
Zone 1 10¢ 1c 
Zone 2 10¢ le 
Zone Fi ie 2g - 
Cc o72 3 
pee 5 12¢ 5lec paper will do. 
Zone 6 13¢ 7¢ 



Vor example, a 10-lb. package to the 
8rd zone costs 10c for the first pound 
and 2c a pound for the next nine pounds. 
10 + 18 = 28c total. For short distances 
or for small packages parcel post is 
cheaper. Otherwise express. Freight, of 
course, is cheapest excepting on pack- 
ages of 35 lbs. or less, 









We try to describe every offer in this catalog 
accurately in detail. We tell you all the impor- 
tant features of all main crops. 
make it as easy as possible for you to decide just 
what crops you want, what qualities we have, so 
you can order in confidence, you'll have just what 
Ordering by mail is the easiest way, because 
you can study your needs at your convenience 
with all facts at hand in our catalog. Use our 
regular order blank form or if lost, any other 
Give full name and complete 
address. Tell where you want the seed shipped 
to and how to ship. Freight is most economical. 
Express or parcel post is quicker but more ex- 
pensive. If in doubt tell us when you’ll want the 
seed and leave it to our judgment. If your freight 
station is different from postoffice be sure to say 
so. In case there is no agent at your freight 
station we’ll prepay the freight and send you 
 Vhnough Buying DIRECT | 
A farmer knows from his own.experience it costs a lot of money to do 
business today. Regardless of how close a margin any jobber, retail dealer 
or other handler of seeds can profitably work on, Berry’s by eliminating 
these middle-men can save you money. We handle our tremendous volume on 
probably a closer margin than any jobber or dealer can profitably meet. 
For example this year we have paid the farmer or seed producer in Idaho 
55c a- pound for Red Clover through our buyers. With buying expense and 
freight added before we talk about any other overhead, this seed has cost us 
60c a pound in the Clarinda warehouse. Our price to you then of 66c is less 
than 10% gross profit before all expenses of doing business are paid. Probably 
no jobber or retail dealer alone can operate profitably on less than a 20% 
gross margin. You can see then this same seed purchased by a retail dealer 
would cost him much miore, before he adds any profit, than we ask you. 
When it comes to seed Berry’s are the agent for you in buying from the 
seller and rendering all of our know how and services on the closest possible 
margin. If we had to buy our seeds on the same basis as some dealers and 
add a fair profit our prices, in some cases for the same quality, might be as 
much as 50% higher than offered in this catalog. So why pay more. Buy 
direct at Berry’s to get the best for less, 
SAVE MOST BY BUYING EARLY 
A good farmer knows the importance of good seeds to his particular oper- 
ation. He nearly always buys his seeds for spring early, sometimes in the fall 
as soon as-we. have them ready. This practice has other important advantages 
besides saving money. First, he has his seed available when he wants it. 
Second, he has had the best selection early when none of our regular grades 
are sold out. Third, he has had the pick of quality and fourth he isn’t left out. 
This year some of our most important legume crops are in very short sup- 
ply. Sweet Clover was a very short crop and supplies are the smallest ever 
Since this became important. The crop of Korean Clover is very small. Red 
Clover supplies are way below average and Mammoth Clover is shorter yet. 
So don’t miss out on these four items by not ordering as early as possible. 
You Know prices are advancing on most items. Our December first Circular 
showed you that. These catalog prices may be higher any day. So act now. 
SEED COMPLIES WITH FEDERAL LAW 
When you order from Berry’s you'll find the old slogan,—‘‘What’s on the 
tag is in the bag,” to be true. That may not be the case always of a retail 
dealer because he isn’t operating under the Kederal Seed Act as it applies 
to interstate commerce. Hvery shipment we make from Iowa or any other 
state into another one complies with the Federal Seed Act, in that it is 
labeled in accordance with the Seed Laws of the United States government. 
This is added protection for you. We have four competent and highly trained 
seed analysts constantly at work to see you get the most accurate and com- 
plete information on our label or tag attached to each bag of seed. 








Every year we learn something from the previous year’s experience. Our employees 
are trained to watch for new and better ways of handling their part of our job in 
giving you better service. We try to ship every order promptly. If for some reason 
there will be a short delay you are so notified. We may ship part now and hold up 
part later but in any case the delay won’t be long. If we can’t get it for you in time for 
your needs, if you order early, no one else can. Our stocks are the largest and most 
complete available in farm or field seeds including all the new crops of merit. This 
new and bigger catalog contains more vital information than ever before. Know your 
seeds and be a better farmer. To give you better service on seeding problems Mr. 
Faassen has a new assistant in Mr. Durward Johnson, whose picture is on page 2. For 
a full story on the services we render see page 2. 



notice of the amount due for it. 
Be sure to use our latest pink price list in 
figuring your order if enclosed with catalog or 
sent later. The prices in this Catalog may have 
changed. 
Some lots or grades of seed may be sold out. 
Unless you don’t want us to use our best judg- 
ment in substituting the nearest to it, be sure to 
mark, “No Substitution,” on your order. If there 
is a difference in price on the substitution we'll 
refund any balance due you or notify you of any 
balance due us. 
Send your remittance with your order. This 
insures better service and saves you a C.O.D. 
charge. Use any form most convenient in re- 
mitting, a postal or express money order, bank 
draft or your own personal check. Don’t send 
stamps or coins if convenient to remit otherwise. 
We advise registering letter containing currency, 
Don’t forget, Write plainly or print. 5 
We want to 
