The 1948 Gladland Catalog 
This is now in preparation and will be at least a half larger than our 1947 issuel. 
We believe it will be classed as one of the noteworthy gladiolus publications—and one 
that you will keep and value as a book of reference. This kind of a catalog is expensive 
to print (more than 50c per copy) and is too expensive for promiscuous distribution. 
It will be mailed in December to all Gladland customers who have purchased from us 
within the past two years. To all others we have decided to require a 25c deposit 
which will be credited as a part payment on your first order to us. When we tell you 
that in 1947 that the cost of catalog distribution was $2.50 per actual buyer, and that 
the total sales income must cover all costs of growing, advertising, and distribution, you 
can readily see that we could have made greater price reductions, or have been even 
more liberal with bonus bulbs, had this cost been less. This year, as you will have noted 
we have made drastic price cuts on most of the newer introductions, and this saving, in 
part, is possible because the actual buyers need not be charged with the full cost of 
catalogs mailed by us. It is possible that we may have underestimated the number of 
people, whom we think will feel that our 1948 catalog will be worth to them, the small 
deposit we ask. So it might be smart to get your catalog request in early. Of course, 
all of you who order for the first time from this fall list, will receive the catalog without 
special request or deposit. 
From Amateur to Professional 
It is only a matter of time before many amateurs, to a greater or lesser extent, 
turn professional at least to the point where income from cut flowers and sale of bulbs 
to their neighborhood friends makes the hobby self-sustaining and permits of ample in- 
vestment in the new varieties, without any drain on the regular business income. We 
personally went thru all these stages—until with us Glads are now a full-time really en- 
joyable business—and one that is not without profit. 
It is surprising what may be accomplished on a small garden plot or on a vacant 
city lot. An area 50 by 140 feet, tilled with either a wheel hoe or a garden tractor, has 
space to produce 800 dozen gladiolus spikes. If you start with good cut-flower varieties, 
this quantity should. find ready sale in even the smallest community—especially if 
planting is extended so that you have a long blooming period. 
We are happy to encourage the part-time glad grower and expect in our 1948 
catalog to offer some concrete suggestions as to how and what and when to plant—to- 
gether with advice as to cutting and marketing. Please don’t hesitate to write us about 
your specifiic problems—our experience is wholly at your disposal. 
