8 HENRY FIELD'S SEED SENSE FOR MARCH, 1948—Henry Field Seed & Nursery Co., Shenandoah, 


HENRY FIELD’S SEED SENSE 
“FOR THE MAN BEHIND THE HOEK” 
Published by Henry Field Seed & Nursery Co. 
Field No.-1 Building Shenandoah, Iowa 
Henry Field, Editor 
Contr ibutors Ss 
3 
“Alfalfa” John Nicolson (Seed) Helen Field Fischer (Flowers) 
Pate Simmons (Seed & Nursery) LeOna Nicolson (Nursery) 
Geo. Rose (Nursery) Irving Steurer (Garden Seed) 
Deane Schneider (Field Seed) —& all my friends and customers 
Subscription Price—A Garden Seed, Field Seed 
or Nursery Order 
Help Me Write Seed Sense 
ee ee ee eee 
Seed Sense is YOUR magazine, as you can see from all the 
snapshots and letters from customers. Want to keep it that way. 
Want you all to feel you have a part in writing it. 
So don’t forget to send in your garden snaps and letters. Let 
me know how you’re getting along. I’ll pass the word on to 
other Henry Field friends. And of course I always pay 50c for 
pictures printed. 






Instead of giving yourself a pat on the back, try giving your- 
self a good shove. 
' Are We “Small Town” 
This is really supposed to be “confidential”—for seedhouse 
folks only. But I thought you might like to know how we 
feel about our business, and you people we do business with. 
H. F. 
And furthermore I think our future lies 

Yes, I think we are. 
in that direction. 
our business, and the more I study it, the more I talk with our 
customers, and with other business men, and read the letters 
from our customers, the more I believe that the most valuable 
asset we have is our “‘small town’’ attitude, and ‘“‘small town’’ 
point of view. 
Don’t get the idea, Wow. ever, that this conflicts in any way with 
the idea of doing a big business. The two do not conflict in any 
way. We can do a world of business and still keep, our ‘‘small 
town”’ attitude—in fact, by very reason of it. 
Our customer almost without exception is a farm or small 
town resident with the farm or small town point of view, and 
the nearer we can come to putting ourselves in tune with him 
the farther we can go. 
Our greatest danger is in an attempt to cross over, which will 
probably result in an uncertain mixture of straddling and would 
get us nowhere. 
Occasionally there is a tendency to apologize for our small 
town beginnings, feelings, methods and policies, instead of heart- 
felt and outspoken glorifying them. Weare all inclined at times 
to “want to be what we ain’t” and it always ends up by making a 
-person a failure and a laughing stock. 
To make it more definite, I believe that we should at all times 
stick to our traditions of hard work, old-time honesty and liber- 
ality, and the “‘one big family” feeling among ourselves, old-time 
courtesy, and genuine good nature and good feeling with each 
other and with our visitors, liberal and “human” treatment of 
our customers, and an air of enthusiasm, fun, tolerance, and 
success, 
All the rest of the world looks up to our leadership in business 
and entertainment, and they try to copy it. It would be poor 
business for us to turn around and try to copy them. 
In business we should stick to our ideals of quality, fair price, 
fair dealing, liberality, and above all enthusiasm and faith in 
ourselves and our goods. And with it all a sense of humor, a 
respect for the other fellow’s viewpoint, and the nerve to “‘try 
anything once.” We’ve got the finest bunch of people in the 
world here at the seedhouse. Full of enthusiasm and ‘good will 
and fighting spirit. We all love the business and love each other 
and love the game and getting a living and a lot of fun out of it, 
and we don’t need to apologize for any part of it. 
We have whipped the world several times already and we can 
do it again and keep on doing it. The dangerous and fatal thing 
is to start apologizing for ourselves and copying the rest of the 
bunch. H.F. 
“Trust in the Lord and do good, so shalt thou live on the land, 
and verily thou shalt be fed.” 
(Psalms: 37-3) 
I have given a lot of thought to this angle of. 
> 

Hams for Christmas Gifts to All the Seedhouse Folks 
We always give the Seedhouse employees a Christmas gift of 
some kind, and I figured that there was nothing would look so 
good to them, or taste as good, as ‘a right good ham. -So we 
bought enough of the best hams we could find and here you see 
Mrs. Field and myself handing-them out the day before Christ- — 
mas, It took exactly 390 hams—nearly three tons of ham. 
Half the people are tryi ing to get something for nothing 
other half aré trying to give nothing for something. - 
Moon Sign Planting Dates for 1948 
Here are the planting dates for 1948 according to the moon 
signs. 
Sign Book advertised on page 10 of our catalog, which is prob- 
ably the best known authority. It sells at $1.00 postpaid ee we 
can supply you. 
Gee intees (early)—March 8-9 and also 26-27, or in a late Beesons 
pril 5- 
Potatoes (late)—May 831. 
Beets, radishes, carrots, onions, and other root crops, same dates 
as early potatoes. ’ 
Corn—(Including field corn, sweet corn, and popcorn) May 11-12- 
13; Ee ea May 20-21. Or in the south or in 2 very early season, April 
5 
sepals melons, cucumbers, squashes, same dates as corn. 
Tomatoes, (Outside)—May 11-12-13, also May 20-21, or in south 
or early season, April 14-15. 
Tomatoes, in hotbeds or in house—February 11-12, also Feb. 20-21 _ 
and March 10. 
Cabbage (Inside)-Same as tomatoes. 
Cabbage (Outside)—March 10 and 18-19, and April 14-15. 
Peas, (also mustard, kale, and chard)—same dates as cabbage out- 
side. 
Late Cabbage--May 20-21 and for real late, June 16-17. 
Butchering dates—Jan. 24—February 20- 21--March 26-27. 
Weeds and Briars, The Missourians say that if you chop your. 
sprouts and briars and big weeds in the sign of the heart (Leo). 
in the dark of the moon in Aug. (Aug. 21 this year) they will not 
sprout up again, but will die. . Or late in July in the sign of 
Gemini (July 30-31 this year) is good, Ee 



If you want more details better get the Llewellyn Moon 


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“One generation passeth away, and another generation cometh 
—but the earth abideth forever.” (Hece.: 1-4) 
Please Help Me ey 

If you are one of my customers getting 2 each of my catalogs 
or Seed Sense right along, you could do me a realyfavor if you’d just 
drop me a card or tell me on your order when you send it. 
You see these days we can’t always get enough help to keep our 
list right up to date. Rather than make a mistake and cut some- 
body out of getting their catalog, I lean the other way and some- 
times mail two to the same house. This costs me a lot of money 
and with your help I can stop the waste. Will you help? Thanks. 
Here’s a form you could pin on your order or paste on a card and 
I'd sure appreciate it. 
O) I receive more than one catalog. 
IiyomMaAMe. wicsse. yo nee tence cee ec se cecens St))or Rtvys siete cis.« eure heats eee 
My SEOs in1 scien oom ougs te Sa. ee State... ccseseveecevscveees 
Duplicate is addressed to...... a Soe Me oes Tors Pia at eee 
; Name 
*y Seton 
