built thousands of wire bottomed storage troys, and increased our facilities for irrigation. 
One of our principal investments was in stocks of new and improved gladiolus varieties. 
A careful check of our catalog this year against our 1947 list will show more than 100 
varieties of our own growing at Gladland Acres, appearing for the first time in our offer- 
ings. We cease to list a number when we feel that it has been definitely surpassed either 
in vigor or beauty, or both. 
SUPERIOR VARIETIES 
Gladland Acres have for many years been active in growing only the better newer 
varieties. We do not believe that any other grower is growing and offering a more 
extensive list of superior sorts. 
Our list is like the Blue Book of Society. Many older names are listed because they 
still fill a garden need — and the newer names are shown, not because they are new, 
but because they seem to us at this time to be varieties that are either definitely superior 
to similar color types, or have such originality that they merit space with every garden- 
er who is concerned that his Gladiolus section is an outstanding one. One thing is 
certain: THAT THERE IS NOT A SINGLE VARIETY THAT DOES NOT POSSESS SPECIAL 
MERIT — NOT A SINGLE VARIETY THAT WHEN WELL GROWN DOES NOT HAVE 
PRIZE-WINNING POTENTIALITIES IF EXHIBITED IN A GLADIOLUS SHOW. Even if you 
know absolutely nothing of Gladiolus varieties by name — you may be assured that the 
very fact that it is included in our list is prima-facie evidence that it can produce a 
flower spike that of its color, size, and type is an outstanding one. With our segrega- 
tion of varieties into their color classes — it is a simple matter to be sure of having in 
your garden next summer, every shade and size that you desire by simply selecting 
from these classes, varieties which in size and form appeal to you most: You may not 
pick what the advanced Gladiolus “Fan” considers the best, but you can’t pick a poor 
or indifferent variety from our list. 
COST IS NOT THE MEASURE OF BEAUTY 
Cost is no criterion of the charm and beauty of a Gladiolus. In most cases prices 
are not reduced to a low level until the variety has proven its worth to. an. extent that an 
expanded propagation program has been necessary to keep up with the demand—and 
insuch case the cost level reflects only the cost of growing and marketing, without the 
necessity of having to add to the price of each bulb sold, a percentage of the oftentimes 
heavy investment in the original starting stock of a new introduction. 
We do not offer a variety solely because it is new and the price is high, neither do 
we drop one from the list just because it reaches a low-price field. What we do offer 
is potential beauty, in butbs of such health and vigor, that you may confidently expect 
to realize in your garden the possibilities that have already made you a Glad Fan. 
WHY WE CAN LOWER PRICES 
It is due to the extraordinary propagation of Gladiolus when grown in our fertile 
Oregon bulb soil, that has enabled us to quickly build stocks to such quantities that we 
are able to reduce prices of newer kinds so rapidly. You need only to compare our 
prices of such sorts as Burma, Silver Wings and Snow Cruiser with any list of last year 
to realize what substantial savings we are able to offer you. However, we have high 
labor costs—so that when a variety reaches a price level of 10c for large bulbs then the 
cost of the labor of production, precludes any further such price reduction. This is also 
the reason that we cannot afford to fill an order for less than 25c of a single variety— 
nor handle an order of less than $2.00 total. As a matter of record our retail orders 
of last year exceeded in average $10.50 each, and with remittances of this average 
we can afford to be liberal with our bonus gifts. 
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