Why You Should Belong To 
A Gladiolus Society 
We grow and sell Gladiolus Bulbs because to us 
they are the most satisfying of all flowers. We 
grow them exclusively because we feel that to do 
them justice, we cannot afford to let diversions in 
the culture and sale of other plant species detract 
from our interest and constant attention. We have 
no other business affiliations that demand any 
part of our time, consequently we can and do 
breathe the gladiolus atmosphere throughout each 
of the twelve months. As we have attempted to 
think first of what our friendly customers needed 
to fulfill their desire for color and charm in their 
garden pictures, in that measure has our business 
grown and prospered. 
Man is happiest in community associations. ‘Full 
many a rose was born to blush unseen” is a line 
of poetr ythat was not written for the American 
gardener. For with the inborn aggressive instinct 
that is our common heritage, the American is com- 
petitive; he achieves and then is only happy when 
the fruits of his efforts are recognized. It is the ex- 
pression of this instinct that makes our flower shows 
a constantly growing display of almost unbelievable 
flower perfection. It is this instinct that gives the 
hybridist the patience to attempt through many 
seasons of intensive effort, the development of a 
superior blossom. 
Those of you who received our fall list, perhaps 
noted that we gave special inducements to those 
who wished to join Gladiolus organizations. We 
made this offer because the national organizations 
can provide bulletins and annuals that bring to the 
grower all of the developments of the year, and can 
provide in minute detail the latest advances in all 
phases of Gladiolus culture, and we wanted all of 
our customers to have available this necessary in- 
formation. 
However we are firmly convinced that it is the 
local and state society that is basic; that it can and 
often does do more for the popularization of 
glad culture. It has the advantage of local con- 
tacts and acquaintances. Its annual shows are 
within reach of their enthusiasts, and its show dates 
are timed so that every local glad grower will 
have the bulk of his planting in prime condition for 
the exhibition. Finally, and to us most important 
of all, it provides a communal organization with 
an avocation in common. Where the achievement 
of growing a Blue Ribbon or Grand Champion 
spike is recognized, and where you have an audi- 
ence that is always keenly critical, but whose 
merited praise is also wholly satisfying. 
It is for this reason that we take space in this 
catalog to advocate Gladiolus Society membership. 
We hope that all. of our customers will join their 
local society and at least one national one. Our 
catalog is written to satisfy the advanced amateur 
and professional grower need for accurate descrip- 
tion of the new varieties, and a dependable source 
of supply for superior varieties. We believe that 
the more you know about really fine gladiolus, the 
more certain we are to receive a substantial portion 
of your annual orders for bulbs. If you are one 
of the many who like to exhibit, we think Gladland 
bulbs will allow you to compete successfully. If 
you prefer to grow simply for the satisfaction of 
having superb show-winning quality spikes for your 
own enjoyment, Gladland bulbs are very nearly a 
sure answer of what and where to obtain the nec- 
essary quality bulbs. 
Now you see why we propose a substantial sub- 
sidy for your 1948 Club Memberships. 
To us it is an advertising expense that is sure 
of returns; for well informed Gladiolus Club mem- 
bers are our most constant and most profitable 
customers. We won’‘t care whether you are a new 
member or a renewal, but “just for the record” 
we would like to know which. 
HERE IS OUR OFFER FOR 1948 
CLUB MEMBERSHIPS 
Regardless of the size of your order you may 
also remit for membership in either one or two 
state clubs, and one or two national organizations, 
or any combination of the above and you may 
add ¥2 of your membership remittance to your or- 
der for bulbs or bulblets. If your bulb order totals 
more than $10.00 you. may add the total amount 
of your membership remittance to your order for 
bulbs. 
All of your membership remittances go to the 
Gladiolus societies or organizations. Your bulb 
bonus is entirely our contribution and is charged 
to advertising expense. We believe that this is 
the most liberal offer made by any cataloger. We 
hope sincerely that you will take advantage of it. 
GLADIOLUS ORGANIZATION ANNUAL DUES 
New England Gladiolus Society (Year Book plus 6 magazines) for 1948. $2.00 
North American Gladiolus Council (4 quarterly bulletins) for 1948.00.00 $1.00 
Canadian Gladiolus Society (Year Book) for 1948 $2.00 
Any local or state society (bulletins as issued) for 1948 $1.00 
