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Only a few generations ago early settlers in a new, undeveloped country started to build our nation. 
With ample natural resources, and the will to work, these hardy people made the most of their op- 
portunities. Today the United States is a world leader in floriculture. Early in the 19th Century the 
commercial florists were largely responsible for the advancement in the culture of the chrysanthemum. 
During the 20th Century progress in science has broadened the floral industry. 
Further advancement in the florist business will be made by producing better quality cut flowers, at a 
lower cost of production, and have them marketed without losing any of their natural beauty. To pro- 
duce better chrysanthemums you must start with good, healthy, strong cuttings. We feel that we are 
in a position to offer you the best cuttings available and to help you produce a quality crop. 
This crop must be carefully planned so as to select only good varieties and eliminate those that are 
poor and which generally clutter up our markets. The flowering dates should be carefully planned in 
advance to give a succession of flowers as the market requires them. The precision culture of plant- 
ing, pinching, feeding, watering and spraying is here to stay and all growers of quality stock are rapid- 
ly following this procedure. 
It is service to collect and make available the latest cultural information on this crop. 
Our staff is well qualified to help you select the best varieties and will gladly help you plan your re- 
quirements for the coming year. 
Fred C. K 
é 
if Incorporated 
15 EAST 26th ST.. NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
MUM MANUAL CONTENTS 
Anemone Varieties Novelty Varieties 
Cloth House Pests and Their Control 
Cultural Pointers 2 Pompon Varieties 
Delayed Flowering Pot Plant Culture 
Corl ave nene Pot Plant Varieties 
Re-Selection Program 
Insects and Their Control - Shading Information 
Single Varieties 
Newer Insecticides Spring Flowered Chrysanthemums .... 
Large Flowering Varieties 

TERMS: OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
PRICE OF UNROOTED MUM CUTTINGS 
LESS THAN 500 500 TO 950 1000 AND UP 
OF A VARIETY OF A VARIETY OF A VARIETY 
Same price as 50c less per 100 than $1.00 less per 100 than 
Rooted Cuttings Rooted Cuttings Rooted Cuttings 

