A BIG ADVERTISING PROGRAM 
for aBIG -/a/ FALL! 
You'll get a heap o’ buying activity this Fall, because we’re backing 
you with the most ambitious summer's end advertising campaign in 
our company’s history. Here’s effective follow-through on our big 
Spring sales promotion. Let it work for you! Stock up now on Faith 
FINE LAWN PRODUCTS. 

RADIO > 
WOR — New York 
NEWSPAPER 
“JOHN GAMBLING’S LAWN PARTY” 
15 minutes, every Saturday morning at 9:15 starting Sep- N = \/W 
tember 1lth. With the popular John Gambling teaching 
the fundaments of Fall lawn building. 
WCOP — Boston @ 
“GEORGE GRAVES’ HOME & GARDEN NEWS" 
Every Tuesday and Friday morning beginning August 
24. One of New England's most listened-to gardening 
shown PRODUCTS 
that will Sell BIG! 
A consistent program of advertising in the fol- 
lowing publications starting August 29th. 
New York Times Boston Herald 
Herald Tribune Boston Globe 
New York Sun N. Y. World Telegram 1 “Wthh L AW N D I = T 
50/50 ADVERTISING PLAN A complete and balanced food for the estab- 
y ee ee. 1 lished lawn. Will aid in producing rich, luxurious, 
ou advertise in your lo- weed-free turf. 
cal papers ... we pay 
half. Write for particulars. 50 Dee Sieccnis 40%) eae ie a $3.75 
FREE MATS : 
WINDOW STREAMERS > Sutlh SOIL FOOD 
MAILING PIECES | with INSECT CONTROL 
A new product that KILLS soil insects and FEEDS the 
soil in one easy application. CHLORDANE blended with 
a FIFTY PERCENT ORGANIC fertilizer for gardens and 
turf: Controls ants, cinch bugs, Japanese beetles, beetle 
grubs, and other insects. 
SEE BAG Cee te ivi: | een: Son Wate $5.00 
(Dealer Discount, 40%) 
= Sail SOIL TESTER & GUIDE 
Wonderful, new pocket-size tester, developed by us. Saves time 
money and hours of wasted effort. Gives soil analysis and remedy 
for lawns or gardens in two minutes. 
Each... Sans ec sk ere ca te a ca ece pli imi adie nw Walon $1.00 
(Dealer Discount, 40%) 
| Order NOW, for Your BIG Sutlh FALL 

ger Genie THE DOUG!ITEN SEED COMPANY 
151 TWELFTH :TREET, JERSEY CITY 2, N. J. 
