

We are on the threshhold of a new crop of improved varieties of flower seed. During the 
War, production of novelties was at a stand-still, and it has taken the last two years to 
give the polishing touches and tests of the latest productions — some of which are listed 
on the opposite page. Just as soon as others are tested and in our opinion "commercial", 
we shall list them for you. 
Peicesimue onourseurrent catalogue cover, 
Wit ine vearsmraimivemarked, is attached to 
every) package oreseeds, and is your guar- 
Gites inatiterseeauimercin is fresh from this 
years crop 

In addition to seed, Gloechner bulbs, plants and cuttings are selected with dili- 
gent care as to type, productiveness and freedom from disease so you may have the 
best upon which to build your prospective crops. 
BUSINESS TERMS 
2%, 10 DAYS, 60 DAYS NET FOR CUSTOMERS OF APPROVED CREDIT 
Prices in this catalog are subject to change without notice... All goods are 
offered subject to Crop Failures, Shortages or other causes beyond our control, 
and to being unsold on receipt of order .. . The prices in this catalog are for 
the trade only. For your own protection do not loan this catalog to anyone not 
entitled to Florists or Wholesale prices .. . Unknown correspondents desiring 
to open an account are requested to furnish three trade references with whom 
they have had credit relations. 
We, Fred C. Gloeckner & Co., Inc., give no warranty, ex- 
pressed or implied, as to the productiveness of any seeds, 
bulbs or plants we sell and we will not be in any way 
responsible for the crop. Our liability in all instances is 
limited to the purchase price. 
Fred C. ‘A 
: 
Harrison H. Scholl was born in Allentown, Pa., in 
1866. For a number of years he was engaged in farm- 
ing with his 
him away. He worked for Yeager the Florist of Allen- 
town, for four years and then went into business for 
LO E-AVS. TD) 26 theo Ree bo 
“At Madison Square” 
NEW YORK 10 
father, but his interest in flowers drew 
himself. He and his son are now associated in business Telephone: LExington 2-4197 - 4198 
for 29 years. 
Cable Address: GLOECKNERS, New York 

