Twenty-one years ago we introduced to you this little mythical “member of the firm” 
LITTLE DANNY DO-IT 
The Horticultural Hustler 
DANNY SAYS: 
For 21 of the 35 years that the boss has been operating The Daniels Nursery at Long 
Lake, I’ve been bustling around helping him. In all those years I’ve never seen a time when 
planting was more a “MUST’—or when the need for high quality makes Daniels’ Stock a 
more important “MUST” for the careful planter, 

1-9-4-8 
Thirty-five years is a long time in anybody’s life, and a longer 
time in a business life. 
Yet, 1948 is my 35th year here at Long Lake, building and 
operating my own business. 
1948 is the 35th year that I have been growing and furnishing 
to discriminating planters here in the Upper Midwest hardy plants 
of the highest quality and best varieties. 
All through these years I have honestly endeavored to produce 
the finest, healthiest and most vigorous plants that could be grown 
—just the kind of plants that I'd want to buy if I were the 
purchaser. 
Mistakes? Sure, we all make some—and we can’t avoid them 
entirely, for the “human factor” enters into the picture where a 
large number of employees are involved. BUT—you can rest 
FRANC P. DANIELS, Proprietor  a4S8Sured of two things: FIRST, that if ever a mistake occurs it 
will be an honest and real mistake, totally free from intent to 
do the wrong thing, and SECOND, that we will do everything in our power to 
rectify and adjust a mistake, should one occur. 

Ninety percent of our business is with people who live within thirty miles 
of us. They are our “neighbors” and we meet most of them “face to face.” This 
will be the 35th year that we have met them proudly. It is my intent to so conduct 
the business that I will continue to merit their patronage and confidence for many, 
many years to come, 
I trust that this, our 35th Anniversary Catalog will be helpful to you—helpful 
not only in selecting the finest stock of the finest varieties that money can buy, 
but also because I have tried to make it more helpful than usual by giving abundant 
suggestions in planting and cultural practices. [ am sure you will find it worth 
keeping as a useful reference for help in solving your various Horticultural problems. 
Rest assured that any orders you entrust to us this year will be handled as if 
our entire future depended on the satisfaction that those orders will bring to you. 

9 Since my first Birthday (20 years ago) I have been the Boss’ constant SEO 
companion in “getting out” the catalogs and other publications. Three “PEWEE PRIMER” 
years ago I “took the bull by the horns” and wrote (perhaps with a little 
help from the boss) a little garden guide entitled ‘“Danny’s Pewee Primer | of 
of Horticulture.” 
This winter I went to work on it again—revising it, enlarging it, and bringing it 
up to date. I want you to have one (free of course), for I’m sure you will find it truly 
helpful. It’s a little 32 page booklet—but “Zowie!” how much helpful information it 
contains! I think you’ll enjoy and profit by reading it, and will use it for later reference. 
Why not send a postal for a free copy to-day? 



