WOR 
1440 BROADWAY, NEW YORK 18 
LONGACRE 4-8000 
February 20, 1948 
Dear Doughten Dealer: 
Here's good news .. . news that means 
more customers and more seed sales for you. 
We at WOR are pleased to inform you 
that The DOUGHTEN SEED COMPANY of Jersey City will sponsor 
anew radio show on our station starting February 2lst. The 
program called "Gardening with Gambling", will feature John 
Gambling, one of radio's most popular personalities. 
Every Saturday morning, from 9:30 until 
10 ofclock, "Gardening with Gambling" will be heard by 
thousands of lawn seed buying listeners. And this audience 
is going to be told about Doughten's FAITH Lawn Grass Seed. 
Mr. Gambling, whose active hobby is gardening, will have a 
guest on every broadcast. 
We're enthusiastic about "Gardening 
with Gambling". In our opinion, it is going to be one of 
the best half-hour shows on any station. It's really your 
show, because it is designed to make FAITH Lawn Grass Seed 
a bigger producer for you this Spring. 
Tell your customers about "Gardening 
with Gambling", and keep FAITH Lawn Grass Seed up front where 
1% can be seen and bought. That's the way to really cash in 
on this powerful advertising. 
Very sincerely, 
R. C. Maddux 
Vice President 
BAMBERGER BROADCASTING SERVICE, INC. © MEMBER, MUTUAL BROADCASTING SYSTEM 
