
- &@- I,A.S. Newsletter, February 1967 
OUR IMAGE IN THE NEWS 
Volunteer Press Secretary, R. M. Barron, issued these Press Releases during 1966: 
February: Lewis and Clark Trail Park 
March: . "Keep Them Booming" (Prairie Chicken) 
March: Dr. Alfred Lewy Memorial Book Award 
April: Arbor and Bird Day 
June: Indiana Dunes National Lakeshore 
August: "Billion Dollar Mess" (Litterbugging) 
November: Eagle, Hawk and Owl Protection 
Each release was sent to from fifty to more than two hundred daily and weekly 
newspapers, The extent of their use by news media is generally unknown, since I.A.S. 
employs no clipping service and our voluntary clipping service functions only 
sporadically. If every member would clip and send to our Field Museum address every 
Audubon news story that appears in the papers they read, we would have a much better 
measure of acceptance. 
With a few exceptions, notably the Chicago Sun-Times and the St. Louis Post- 
Dispatch, large city dailies have not used our releases. Much better success, Barron 
points out, has been attained by letters to editors of these papers signed by individuals, 
All large dailies have colums headed "Voice of the People" or some such caption for which 
they are anxious to have short, well-written letters on subjects of general interest to 
their readers. 
What should we write about ? Almost anything, Barron says, The range of possible 
subjects is as wide as the interests of I.A.S. Projects covered in recently published 
letters range from McCormick Place expansion to the Grand Canyon Dams outrage. Not to 
be overlooked are local matters such as threatened roadside trees, preservation of 
precious plots like Peacock Prairie, flood threats to Allerton Park and also to Bird 
Haven at Olney, Ill. 
If no other subject appeals, write about birds, Widespread interest in wild birds 
has been a revelation to many of us. Newsworthy are not only our threatened and 
persecuted species - whooping cranes, trumpeter swans, prairie grouse, bald and golden 
eagles, hawks and owls - but common birds, unusual sightings, earliest arrivals, 
instances of spectacular rescues, as of ducks frozen to the ice, Barron reports that 
the Chicago Sun-Times has published two of his brief letters about birds; one was a 
nonsense piece about robins in January and the other a semi-humorous protest against 
use of names of two fine birds, doves and hawks, to designate disputing Vietnam 
political factions, . 
"Make your presence and our philosophy known" is President Mostekts advice and 
appeal, 

NESTING RECORDS 
Please send all nesting card records, including information on 
young, to Mrs, Naomi McKinney, 222 South Hickory Street, Arthur, 
Illinois 61911. Deadline for the 1966 records is Apri 1, 1967. 
If you wish to help on this projec ring the nesting season of 
1967, ask for cards and instructions. Great care must be taken in 
this project 30 as not to endanger nesting birds, 
ee 
