
NEWARK, NEW YORK .. THE ROSE CAPITAL OF AMERICA 
* 
OFFICE OF THE 
PRESIDENT 
Dear Gardener: 
You are missing one of .the big treats of the season if you haven't 
carefully gone through the new J. & P. Fall Catalog of Roses and Perennials. 
This is the book of newest J. & P. garden wonders that we sent to you a 
short time ago. Take that gorgeous New Yorker on the cover for example. 
Plant it this Fall and your garden becomes richer by the addition of 
America's most glorious, most brilliant red rose. 
Remember that — EVERY PLANT IN OUR CATALOG WILL BE EVEN MORE 
BEAUTIFUL IN YOUR GARDEN. 
Remember that — ROSES GIVE YOU MORE GARDENING THRILLS AND 
ENJOYMENT THAN ANY OTHER FLOWER. 
Remember that — J. & P. MODERN ROSES ARE LARGER..... 
MORE COLORFUL ....... MORE PROFUSE. 
Even a small garden holds its head higher ..... takes on a whole new 
personality when Roses are added at conspicuous locations. Look through 
catalog with absolute confidence that you can easily grow flowers just 
as beautiful — even more colorful - and you can have the added thrill of 
watching them develop to their rich, awe-inspiring perfection. 
Why You Should Plant Next Year's Garden NOW! 
Experts say that Fall is the ideal time to plant roses. There are 
several good reasons why they say this: 
5 Pe Any bush set out this Fall anchors itself firmly 
and grows almost like an established plant next 
Spring. 
. Fall planting assures you of earlier —- larger — 
more beautiful blooms than would be possible 
if you wait and set the plants out next Spring. 
If Your Garden Could Talk It Would Say: 
"LOOK THROUGH THE J. & P. FALL CATALOG AGAIN." No garden is ever 
perfect. There is always room for improvement. Select from our catalog the 
roses that you like best and order them at once so you can be sure to get 
