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) 
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GOLDILOCKS 
(Plant Patent No. 672) 
Recently won the John Cook 
Medal of The American Rose 
Society which is awarded to the 
“BEST NEW,AMERICAN 
ROSE IN THREE YEARS.’ 
The first true golden-yellow Flor- 
ibunda. The generous clusters of 
bright yellow roses are particularly 
colorful and showy. The ovoid 
buds resemble miniature Hybrid 
Teas. They open slowly and grace- 
fally, passing through many at- 
tractive bud stages. The half open 
blooms are cupped and gradually 
open to a full 314 inches across. 
Each cluster lasts a long time as the 
fresh new buds keep replenishing 
the golden yellow mass. 
$1.50 each, 3 for $3.75, 
12 for $15.00 

lo Miss This Year! 
0) A SHORT TIME AGO 

WORLD’S FAIR 
(Plant Patent No. 362) 
* You'll treasure World's Fair for 
its clusters of velvety rich scarlet 
blooms that practically hide the 
luxuriant foliage in June. The color 
becomes dark maroon in the Fall. 
Particularly striking in mass dis- 
pays, the clusters of handsome 
owers, each 4 in. across, make a 
continuous display from late Spring 
until frost stops the performance. 
The plants are vigorous and bushy, 
about 30 in. high. Like all Flori- 
bundas, they are disease-resistant 
and very easy to grow. 
$1.25 each, 3 for $3.15, 
12 for $12.50 

FOR CONTINUOUS MASSES OF COLOR, FLORIBUNDAS 
ARE OUTSTANDING. 
Remarkable clusters of blooms on hardy, vigorous, disease-resistant plants make 
Floribundas the ideal garden rose for bold color effects. 
throughout the garden for a breathtaking display for many months. 

Plant them in groups 
Here's Why «+: 
FALL PLANTING 
is Better! 
You'll enjoy better results if you plant roses this Fall than if 
you should wait and plant them next Spring. Fall planting 
assures you of earlier, better blooms next June because the new 
plants anchor themselves firmly in the ground and are ready to 
grow vigorously just as soon as the weather becomes mild. This 
means that next Spring the plants will enjoy normal uninterrupted 
growth practically the same as an old established plant. 
If you wait until Spring to set out new roses, the ground is so 
muddy and wet early in the season that you can’t plant until 
comparatively late. The Spring ground is impossible to work 
until it has partially dried out. On the other hand, Fall planted 
roses start growing just as soon as the weather is mild and by mid- 
season, when you might start Spring planting, your Fall planted 
bushes are already showing signs of vigorous new growth. 
ENJOY SEVERAL WEEKS OF 
ADDITIONAL BLOOM 
The difference between Spring and Fall planting is several 
weeks of additional bloom. and, of course, the established Fall 
plants are earlier to flower, are also larger and more vigorous. 
There is very little danger of serious Winter injury in Fall 
planting if you mound the soil several inches around the stems 
of each plant right after the ground becomes frozen. This is 
nothing more than the normal Winter protection which any 
rose requires in localities where the temperature drops to zero. 
Simply make a mound of earth 6 in. to 8 in. high around the 
base of each plant. covering the hip or graft and the lower 
portion of the stems. The illustration below shows the simpli- 
city of doing this correctly. 
Year in and year out the experts agree that Fall planting of 
roses gives the best results except in the extreme South 
where the temperature never drops below freezing. 

YOU'LL ENJOY EARLIER LARGER BLOOMS NEXT 
SPRING FROM ROSES PLANTED THIS FALL. 
Follow the advice of the experts and get your roses planted this Fall so that 
you can be sure of vigorous early growth as soon as the weather is 
warm next Spring. Fall planting is perfectly safe as long as you follow the 
simple suggestions above for Winter protection. 
