FLOWERS FOR SENTIMENT 
Dear Floral Friends, 
As all our old customers know, I usually write an introductory letter in our catalogs 
to take the place of the many personal letters I do not have time to write. But this 
spring, I have added much to the culture information, and there is little space available. 
I do want to mention the importance of flowers as an expression of sentiment. 
Recently it was called to my attention that at the seat of two important institutions of 
learning, there has been propaganda adverse to the use of flowers at social events and at 
funerals. 
I cannot imagine the state of culture surrounding the students of this college and 
this university. 
Whether we are happy and gay or sad and depressed flowers are most important. 
Many mothers and wives have told me how flowers have helped them endure the 
suspense and waiting during the war. Many sick persons have told me how they have 
been helped by flowers. As expressions of sympathy when our loved ones were laid to 
rest, we have all found more comfort than words could have given. One day each year, 
our nation has dedicated to the decoration of the graves of our soldiers with flowers 
and flags, and so it has become Memorial Day for all our loved ones who have gone 
before us. 
It seems to me that discouraging the use of flowers is taking a step in the direction 
certain ideologies have taken, when they debase religion, family ties, sentiment and 
even morality. 
May the year 1948 bring you health, happiness and prosperity. May you have many 
flowers. May we all have peace. 
Sincerely, 
Cecil Houdyshel 
P. S. If you are interested in colored slides of our flowers, for your garden club write 
to Mrs. Cecil Houdyshel. 

TERMS AND INSTRUCTIONS FOR ORDERING 
The prices in this catalog cancel all former quotations. 
California Customers must add 244 % Sales Tax. 
Remit by check or M. O. If stamps are sent, send $1.08 for $1.00. We do not carry 
accounts. Remit the full amount of your order in advance. 
C.O.D. We do not ship bulbs C. O. D. 
Postage prepaid on orders of $1.00 or over. Under $1.00, add 10c extra. 
Insurance. Send 3c extra on orders up to $5.00. 10c for orders $5.00 to $25.00. We 
accept no responsibility if you do not insure. 
Special Handling costs 15c. If you send 15c extra, and insurance, your parcel post 
shipment will receive the same treatment as first class mail. It will arrive more promptly 
and safely. All valuable shipments should be protected by Insurance and Special Handling, 
total 18c for $5.00 and 23c up to $24.00 values. 
Express is safer for large and valuable shipments, especially in cold weather in 
north. It is more expensive than mail and we ship that way, only f.o.b. La Verne. We 
will add extra value to equal postage. 
Prices given are usually for one bulb. A dozen costs 10 times the price of one. 6 are 
sold at doz. rate. Unless otherwise stated, 100 cost 70 times the cost of one or 7 times 
the cost of one doz. 50 are sold for the price of 4 doz., not at 100 rate. 
Wholesale. Dealers are invited to ask for our wholesale quantity price list or to 
submit a list of bulbs and quantities wanted for a quotation. We are unable to give 
discounts to dealers on small quantity orders from this catalog. 
Foreign orders. Our prices include prepaid delivery only as far as our 8th postal 
zone. We can usually prepay to Mexico or Canada. It is best to include some extra on 
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