

a 
Red Sweetheart Qe ©". 
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“iy ONE GRADE.-- The pouest 











These lovely blooms 
last 10 days or more! 
Red Sweetheart (Left) 
(Plant Patent No. 577) 
Red Sweetheart! A new thrill for the thousands who 
grow and cherish the tiny little pink Sweetheart Rose! 
Red Sweetheart has the same dainty, sleek buds but in 
a rich crimson-carmine hue that holds well even when 
picked in the bud. Much more vigorous, more generous 
than pink Sweetheart and has plenty of foliage. 18 in. 
Blooms are dainty. . .1to 14 in. across. . . profusely 
borne all season. 
$1.25 each; 3 for $3.15; 12 for $12.50; 25 for $23.45 
Magic Red (Below, left) 
(Propagation Rights Reserved) 
Remarkably Long-Lasting Blooms 
The greatest superiority of Magic Red is its unusual 
lasting qualities. For fully 10 days . . . and sometimes 
longer . . . each spray of 4 or 5 of these graceful blooms 
stands out in non-fading glory. Frequently the clusters 
of bright cherry buds are even more generous, having as 
many as 6 or 8 flowers in each gay cluster. 
A truly heart-warming, pulse-quickening red, the perfect 
5-in. flowers are fully double . . . ideal to bring to your 
garden brilliant resonant masses of perfect color. Open- 
ing slowly as the magic of nature brings forth an endless 
display. The well-formed blooms stand out in good clear 
color for 2 weeks or more from the time the clusters first 
show buds until the fully developed blooms shatter. 
The bright red color holds undimmed for days even in 
weather as extreme as the hot August suns of Mississipp1. 
Added to its other features, Magic Red is delightfully 
fragrant and, of course, it keeps a long time as a cut 
flower. Does well everywhere; plants 21% ft., dark, rich, 
disease-resistant foliage. Especially recommended for 
mass plantings in groups where the long-lasting flowers 
and rich color show off to best advantage in your garden. 
$1.50 each; 3 for $3.75; 12 for $15.00; 25 for $28.15 
Magic Red 
WHY 
FALL PLANTING 
IS BEST 
Roses planted this Fall get 
a better start and give you 
better results because by 
spring the plants are well 
established and make a 
healthy, natural growth. 
The roots are never com- 
pletely dormant and some 
development will take 
place during the winter: 
whenever the soil temper- 
ature rises a few degrees 
above freezing. The bene- 
fit to you is earlier, larger 
blooms next year. 
Rose Elfe 
(Below) 
So exquisite are the perfect blooms 
of this strong, hardy Floribunda 
that one might easily believe that 
the elves themselves had taken full- 
sized, perfect Hybrid Tea blooms, 
multiplied them several times on a 
single stem and reduced them all to 
less than half size! The miniature 
rose-pink buds open to tiny, 2-in., 
high-centered flowers and offer not 
only a most attractive garden dis- 
play but an opportunity for a great 
many cut flowers. Continuous 
blooming, June till frost. Known 
as Delight to the florists. 
$1.25 each; 3 for $3.15; 
12 for $12.50; 25 for $23.45 

