LONG’S “Top Of The World” IRIS 
Summer and Fall, 1948. All Iris Labeled. Prepaid in U. S. and Canada 


Many Iris Prices Much Lower For 1948 

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One of Long’s “Top o’ the World” Iris Fields 
Colossal Iris, ELMOHR, Dyke’s Winner 
Originated in Colorado by Dr. P. A. Loomis. Introduced by Long’s 
Gardens in 1942 at $25.00 each. Elmohr is robust. Thrives anywhere. Immense. 
_ New low prices for 1948. Each $1.25. Three for $3.00. Prepaid. 
More About Elmohr— /’The Editor Speaks‘ 
The following appeared in August, 1945, Bulletin No. 98, published by the American 
Iris Society. Written by Editor, F. W. Cassebeer. 
“Much of the credit for the rapid rise to ‘cx 3 After its introduction, ELMOHR 
fame of Dr. P. A. Loomis’ sensational hy- quickly achieved recognition, winning an 
; . ; A.M. in 1944, and its crowning achievement, 
brid Iris, ELMOHR, this year’s Dyke’s Medal the Dykes, in 1945. In brief, it received the 
Winner, belongs to its introducer, J. D. highest honor in the shortest space of time 
f Boulder, Colorado. from the date of introduction under the 
vey ee. pac I ace A.1.S. Policy of Awards. 
“J. D. further says that Elmohr is a fast propagator and that his aim is mass production 
in order to bring its price within the reach of every Iris fan as soon as possible.” 
OUR COLLECTIONS AND GROUP PRICES SAVE YOU MONEY 
Not only are prices on many Iris lower this year, but often you can save still more by 
ordering Collections, or making your own Collections at “Group” prices. See pages 10, 
11 and 12. 
Yes, you can now make two “toes” of seme kinds grow where but one grew at the 
same price last year. Others one-fourth to one-third less than ever before. 
These reductions apply largely to the newer and medium priced kinds, formerly 75c 
and up. 
But the “GROUP” rates give you a nice saving on many of the less expensive kinds. 
COLLECTION SUGGESTION: If you can’t use all the kinds in 
a Collection, then invite a friend or two to share the Collection. 

Our Iris go to every state. Reports come back, “They’re blooming great !”’ 

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