A Personal Letter to you , 
With the Fall shipping season just past, 
we wish to thank all of our customers for their 
many letters of appreciation and interest. We 
value your friendship and sincerely thank you 
for the orders received during 1947, and re- 
alize there is no advertisement more important 
to a business than a satisfied customer. 
Wouldn't you like to have a beautiful in- 
door window garden this year? African Violets 
are admired by all housewives and are extreme- 
ly popular, with exquisite blooms and beauti- 
ful foliage. They can be grown successfully 
by anyone, with simple requirements of warm 
temperatures, sunlight, a fibrous loam soi] 
and occasional fertilizing. As a houseplant, 
the African Violet is really Queen of them all: 
Remember, in buying African Violets the 
price is not everything. Consider the quality - 
health - and the size of the plant you re- 
ceive. Qur stock is grown from mature leaf 
cuttings, transplanted twice, and given expert - 
care and attention. We take our time when pack- 
ing your plants, which are sent with a ball of 
good earth around the roots. A generous amount 
of well-dampened sphagnum moss is wrapped 
around the soil, and then enclosed in heavily 
waxed paper and tied. Next, it must be anchor- 
