

4-wWwWaA Y 
SERVICE 
for your lawn 
1—The right seed 
The "better lawns’ we sell here get 
iiciresiart<wat. ine oright «seed _2-... 
seed carefully selected for the growing 
conditions of this territory—and for the 
particular needs of your own lawn. 
2—The right foods 
Whatever the feeding problems of your 
lawn, we have the right plant foods for 
it. All-purpose lawn foods or special 
fertilizers for special conditions—they're 
all here for you, in any amount you 
need. 
3—Tested weed 
controls 
The weeds in your lawn will be fight- 
ing a losing battle if you let us furnish 
your ammunition. We have the full 
range of weed controls to choose from 
—and can show you how to vanquish 
lawn weeds easily and surely. 
4—Complete lawn 
know-how 
Last, but perhaps most important of all, 
our 4-way lawn service includes com- 
petent advice whenever you want it— 
advice based on thorough knowledge 
of the lawn problems of this particular 
territory. We have the necessary know: 
how—and it’s at your command! 
S 

COYLE SHEA’S LAWN SEEDS 
Give Your Home the 
Setting It Deserves 
EMERALD LAWN MIXTURE 
Intended for new lawns, with maximum 
exposure to sun. This is a permanent 
Summer grass, made up of Hulled Ber- 
muda and other companion grasses, that 
serve as a nurse crop to the Bermuda. 
These companion grasses grow rapidly 
in the Spring and keep down weed 
development while the Bermuda is be- 
coming established, Eventually they are 
smothered by the Bermuda, which then 
assumes complete control of the situa- 
tion. 
The inexperienced must understand that 
Bermuda is not an undesirable weed, 
but is the smooth, green grass that is 
found in most Southern lawns and golf 
courses. 
Realize, also, that we do not use the 
old form of unhulled Bermuda, which 
is distressingly slow in germinating, In- 
stead we use extra fancy, Arizona- 
grown hulled Bermuda of the highest 
purity and germination. That, under 
normal conditions, should be best as- 
surance of success. 
WINTER RYE 
Withstands winter weather perfectly. 
Plant in fall for a nice green lawn dur- 
ing the winter months. An annual— 
must be planted every year. 
HULLED BERMUDA GRASS 
The highest grade of Bermuda, with the 
hard, almost water-tight hulls removed 
for quicker results. Germination, with 
proper moisture conditions, in 1 to 2 
weeks. 
Because it is a small seed we recom- 
mend a planting: of only one pound 
per 600 square feet of lawn and to get 
better coverage and to prevent waste- 
ful seeding we suggest mixing the 
Bermuda with at least six times its bulk 
in sand, ashes, or dirt. Forget about the 
pounds involved and consider the bulk 
only. Distribute by hand, feed with 
Vigoro or some other complete plant 
food and expect excellent results. 
Hulled Bermuda is seldom used when 
planting new lawns, Usually it is em- 
ployed in reseeding or renovating es- 
tablished areas that are worn out in 
spots. 
Never plant in the shade. 
SPECIAL SHADE MIXTURE 
Our shade lawn mixture is a scientifi- 
cally developed blend of top quality 
shade enduring grasses and clovers. 
We've been getting excellent results 
with it for years and believe it will 
produce results anywhere that grass 
can be made to grow. 
However, it can not carry an unquali- 
fied guarantee, because it is too fre- 
quently planted in soil as barren as a 
concrete sidewalk. We cannot blame the 
shade, but we can blame the trees, 
which are the hungriest of the things 
that grow and which constantly drain 
plant food from the ground. That leaves 
nothing to nourish the grass roots, re- 
gardless of what is in the formula. 
To overcome that condition we find it 
necessary to feed the trees and to 
heavily fertilize the soil. And we must 
dedicate ourselves to a real job of fre- 
quent repetition of this fertilizer, plus 
generous watering, if we expect to 
maintain growth. The assignment is as 
inescapable as a sentence to jail. 
The problem can be explained in detail, 
when you call at the store, 
