HOW? WHEN? WHERE? WHY?...in Plant Feeding 
As every gardener knows, good seed 
alone can’t make a successful garden. 
No matter how good the seed, it 
needs proper feeding. Like any living 
thing, it must be nourished. 
As seedsmen, we do everything in 
our power to bring you the finest of 
seeds. We select seeds with the right 
heritage, with the inborn qualities 
that are needed to win out in the 
battle every growing thing must 
fight. 
But once our good seed is in your 
hands, the rest is up to you! So—in 
your plans to get the best possible 
results from our good seed, consider 
carefully the information on plant 
feeding which we give you here. 
Actually, plant feeding nowadays 
is a rather simple, easy job. While 
plants need many different elements 
of food for best growth, all these 
elements can be provided -by one 
complete balanced plant food such 
as Vigoro. Without odor or muss, the 
modern balanced plant food takes 
care of all the usual plant needs of 
the garden—and does it inexpensively. 
As to the questions of “how, when, 
where and why”’—most of the in- 
formation you need can be told in a 
few words. The basic routine of plant 
feeding for the home garden and 
lawn is this: 
Develops humus 
in lawn soil! 
Vigoro helps develop 
large root systems. 
Each year as part of 
the old roots decay, 
humus (organic mat- 
ter) forms in the soil 
... dark, fertile! Your 
soil becomes more 
capable of sustaining 
your lawn through 
every season... a bet- 
ter storehouse for mots- 
ture and plant food. 

For LAWNS: 
Follow these 3 steps... 
1. Check to see that grass is dry! 
2. Apply evenly 4 pounds of com- 
plete plant food per 100 feet of 
area, either with a spreader or 
by hand. 
3. Soak the plant food into the 
ground immediately after ap- 
plying. 
If water is not available merely work 
the plant food off blades of grass 
with back of rake. NOTE: If plant 
food is applied early, before growth 
starts, steps 1 and 3 do not apply. 
Early thaws and spring rains work 
the plant food into the soil. 
For FLOWERS, VEGETABLES, 
BERRIES .. . 
Apply complete plant food at the 
rate of 4 pounds per 100 square feet 
of area before seeding or setting 
plants. For established perennials 
apply around plants or along both 
sides of row early in Spring and at 
six to eight week intervals. 
For TREES... 
Make a series of holes 12 to 18 inches 
deep with a 2” soil auger or a point- 
ed stick under the drip of the 
branches. Figure the plant food need 
per tree by measuring diameter four 
feet from the ground and allowing 
3 pounds of complete plant food per 
inch of diameter, Fill holes with a 














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whole plant! 
Vigoro extends its bene- 
fits to blooms, stems, 
and roots. Gives good 
color to foliage—pro- 
motes quick growth 
and makes roots 
strong. It also strength- 
ens stems, increases 
size and heightens col- 
or of blooms—pro- 
motes better general 
health of plants. 
. complete, balanced plant food 
mixture of half plant food and half 
soil or sand. 
* * * 
As to your choice of plant food: 
We recommend VIGORO because 
of its unexcelled balance and its long 
record of unfailing reliability. 
New gardening aids 
by the makers of Vigoro 
Gardeners in our area are getting a 
lot of help from two other gardening 
aids now presented by Swift & Com- 
pany, the makers of Vigoro. 
These new essentials are EndoPest 
and EndoWeed. 
EndoPest provides the wide range 
of protection most gardens need 
against chewing insects, sucking in- 
sects and fungus disease. It comes 
ready to use in a patented dust gun 
package. Also available in large eco- 
nomical packages for use in standard 
dust guns. 
EndoWeed is improved selective 
lawn weed killer. It kills over 100 
weeds, roots and all. And it is easy 
to apply with the new EndoWeed 
Side Spray that applies diluted Endo- 
Weed to the side while you walk. 
No pumping ... no wet feet. Ask 
us about these valuable garden- 
ing aids. You'll find them a real help 
in making your gardening easier— 
and more successful, 
