


SOCIAL VALUE 
Man is judged very often by the clothes he wears. The 
home, whose innermost recesses are not observable by the 
public generally, makes its impression by the clothes it 
wears too, by its exterior appearance—in a large measure 
by its planting. When one takes a Sunday drive, invariably 
attention is attracted to the homes whose grounds re- 
flect the owner’s thoughtfulness and care. Whether a 
home is located in the city or in the country, whether it 
is a mansion or a modest dwelling, few features of that 
home enhance its social value to the owner as does a well- 
arranged planting of well-selected nursery stock in thriving 
condition. A well-planted home leaves a lasting impression. 
A GOOD INVESTMENT 
The social and monetary value of the home is increased 
greatly by proper planting. Property values are increased 
beyond the cost involved. Attractive planting adds to the 
joy of living and helps provide a wholesome environment for the children. 
These are values which are beyond measurement. No similar home invest- 
ment yields as much pleasure. 
Make your home more beautiful, more valuable by planting hardy, 
northern grown stock from Wisconsin’s Greatest Nursery. McKay’s 
nursery stock is the very finest that can be grown. 



Residence of 
Gov. and Mrs. 
Oscar Rennebohm 
Maple Bluff — Madison, Wis. 
LEFT: A glorious com- 
bination of McKay’s Ever- 
greens, trees, shrubs and 
Roses, that make this home 
and grounds, the pride and 
joy of the Governor and his 
family. 
The public area is simple, yet 
artistic. Since the house is the cen- 
ter of any home and ground activ- 
ity, the “dressing up” of this prop- 
erty was done to show this house 
off to the public at its best. 
It’s “Not a Home — 
until its Planted” 
ABOVE: Note the charming arrange- 
ment of Evergreens and other plant mater- 
ials that help to enhance and beautify the 
fine architecture of this house. 
Home of Mr. and Mrs. Adolph Bolz, 
Maple Bluff, Madison, Wis. 
FOLLOW A DEFINITE PLAN 
For every home and grounds there is some one best 
way of landscape development that will make it the most 
beautiful and serviceable. We study your needs and 
provide a landscape plan that best fits the situation. 
RIGHT: Would you suspect that the above planting 
is screening out an alley, the rear yards and rear view of 
“Main Street” store buildings, in a small town? That's 
what it’s done and it did it very effectively as you can 
see. The owner of this property operates a general mer- 
chandise store on “Main Street” and lives in a home be- 
hind the store. Our landscaping of this home grounds 
has separated the two parts of this property effectively 
and given his home grounds the beauty of a country 
estate. 
Home of Mr. G. A. Lehnherr, Belleville, Wis. 
